Saturday, December 28, 2019

An Impact Assessment of Business Process Reengineering...

AN IMPACT ASSESSMENT OF BUSINESS PROCESS REENGINEERING (BPR) ON ORGANIZATION PERFORMANCE OF MANUFACTURING INDUSTRIES IN NAIROBI’S INDUSTRIAL AREA Spencer Oluoch Okach 045593 A RESEARCH PROJECT SUBMITTED TO FACULTY OF COMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF COMMERCE (MARKETING OPTION) OF STRATHMORE UNIVERSITY IN APRIL 2010 DECLARATION STUDENT DECLARATION: This research project report is my own original work and has not been presented for a degree in any other university. Information from other sources has been duly acknowledged Spencer Okach Student Signature: Date: SUPERVISOR DECLARATION: This research project report has been submitted for examination with my approval as the university†¦show more content†¦1.3. 1.4. 1.5. 2. 2.1. 2.2. 2.3. 2.4. 2.5. 2.6. 3. 3.1. 3.2. 3.3. 3.4. 3.5. CHAPTER ONE: INTRODUCTION ............................................................................................... 1 Background to the Study ............................................................................................................... 1 Problem Definition........................................................................................................................ 3 Objectives ..................................................................................................................................... 3 Research Questions ....................................................................................................................... 4 Importance of Study .......................................................... ............................................................ 4 CHAPTER TWO: LITERATURE REVIEW ................................................................................... 5 Introduction ................................................................................................................................... 5 BPR and Organization Performance ............................................................................................. 9 BPR and Cost of Production ......................................................................................................... 9 BPR and Quality of Goods Services

Friday, December 20, 2019

Kant Kant s Ethics - 1293 Words

Khaled AlMarwani Philosophical Ethics PHL270 Dr. Elizabeth F. Cooke Question # 1: Kant’s Ethics According to my humble reading, Kant is considered the hardest to read, grasp and understand among the philosophers that we came across studying ethics. According to Kant, nothing could be called good without qualification except a good will. And the good will is the desire or the tendency to do your duty because it is your duty, not anything else. Thus, nothing can be gained out of an action. And only this motivation that gives moral worth to do an action; and only that shows you are a good moral person because when a person does his act based on doing just his duty, that action would pass the categorical imperative test (doing act is based on doing the duty (period) actually, not because passing the categorical imperative test for itself) (Kant, the Good Will). Also, it shows you are a good person if you have a good will and vice versa. Only the good will virtue is the virtue that had been accepted by Kant and not anything else. Because you might be courageous or intelligent but that does not mean you would be good moral man because you might be criminal or thief unless if you enhance your courage or intelligence with a good will. Even happiness, must have good will. For a broad example about good will, you do not cheat in exam because you do not cheat not because the professor is present at the room, or you don not steal from the grocery store because you doShow MoreRelatedKant And Kant s Philosophy On Ethics970 Words   |  4 PagesEthics, What is it? many a man have asked the same question. A dictionary describes ethics as-moral principles that govern a person s or group s behavior. Is there a universal ethical behavior ? Are all countries ethical ? Theses very same questions many philosophers have tried to figure through time from Socrates to Immanuel kant (and to this very day for the matter!). While comparing two great eathist Plato and Immanuel Kant I, the writer argue that Kant s ideological views on ethic s were farRead MoreKant And Kant s Moral Ethics862 Words   |  4 PagesAccording to Kant, We have these absolute duties to ourselves and these duties to oneself become the supreme principle of all duties. Therefore, these supreme self-duties are the reason why moral ethics exist, and without our duties to oneself there would be no other duties, nor would we, as a species, survive at all. However, these self-regarding duties can be very contradicting, but can help us understand the bigger picture of the categorical imperative. Kant believes that we must â€Å"act only accordingRead MoreThe Basic Point Of Kant s Ethics Essay1316 Words   |  6 PagesFirst of all, Kant s ethics is called formalism since it concentrates on the shape or structure of an ethical judgment (the way that every ethical mandate have the frame you should do X). The basic point of Kant s moral hypothesis is to decide how summon can be an ethical order with an especially committing or obligating character. In addition, as indicated by Kant, the major objective standard of good contention or thinking is the categorical imperative: you ought to act, paying little respectRead MoreKant s Philosophy : Kantian Ethics1290 Words   |  6 PagesPhilosophy 201N April 26, 2015 Kantian Ethics Society, as we know it, is only possible through humans acting in accordance with a universal moral code. Because we as humans are rational beings and have free choice, we can make our own decisions, can hold ourselves to a standard that we ourselves set, and can act in accordance with our standards, as well as set standards for our own society. However, these standards must be held, otherwise they hold no meaning. Kant uses a black and white tactic, in orderRead MoreKant s View On Ethics Essay1362 Words   |  6 Pagespoint in their life, everyone has been lied to. Everyone has experienced the feelings of betrayal and vulnerability brought about by having their trust in someone broken. Lying, any reasonable person would agree, is wrong. Famous philosopher Immanuel Kant argued that, in fact, we as humans have a perfect duty to never lie in any situation. While on its surface a theory that is easy to agree with, many challenged Kant’s firm stance by challenging it with theoret ical situations in which lying might beRead MoreKant s Philosophy On Ethics1213 Words   |  5 PagesKant lived in an era where utilitarianism was becoming a widespread philosophical ideal, in which the group was valued greater than the individual. However, Kant argued that every individual has inherent value stating, â€Å"a human being †¦ exists as an end in itself, not merely as a means for the discretionary use for this or that will, but must in all its actions†¦ always be considered at the same time as an end† (Groundwork 4:428). This claim that every individual possesses inherent value presupposesRead MoreThe Ethics Of Kant s Life845 Words   |  4 Pages I will begin by saying that according to Kant, consequences doesn’t have any connection with our deeds: right or wrong. Morality requires us to do the right things in life: it is a command known as the imperative. This, indeed, forces me to follow what Kant said: doing the good deeds ignoring the thought of what will be the result. This ethics of Kant rather wants me to save the lives in the ship of my other nine cruise worker. This dilemma forced me to think about my morals in life of beingRead MoreKant s Impact On Ethics1389 Words   |  6 PagesImmanuel Kant was an intelligent, well-known German philosopher during the Enlightenment era of the late 18th century. During this enthusiastic time period, there emerged a strong belief in the ability of human reason to help understand the world and solve its numerous problems- including ethical one s. Kant’s contribution to ethics has been very substantial, and although ethics is the field he’s had the most profound impact on, Kant also spent his time working in other areas, such as metaphysicsRead MoreThe Role Of Happiness On Kant s And Mill s Ethics1712 Words   |  7 PagesThe Role of Happiness in Kant s and Mill s Ethics Corey Guitard (0241740) Introduction to Ethics November 18th, 2015 Philosophy 2701 Dr. Rupen Majithia Words: Immanuel Kant refers to happiness as contentment (Kant, ) whereas John Stuart Mill refers to it as the pursuit of pleasure and the absence of pain (Mill, p.7). Kant does not base his ethics on happiness. Instead, he argues that morality is based on our duty as a human (Kant, ). To do what is right for Kant is to do what is instinctuallyRead MoreKant s Deontology Theory And Ethics961 Words   |  4 Pages Kant’s Deontology If a philosopher who follows Kant’s Deontology theory had to be one of the Jury member for a case in a court house that involves someone who the judge is considering to give the death penalty. The philosopher would agree that the individual should be put to death. For the reason that the individual broke the law and committed a crime that shouldn’t have been done be anyone who are govern under the law. Also the Philosopher would believe that the rules should be follow no matter

Thursday, December 12, 2019

Integrated Marketing Mix of Coca Cola †MyAssignmenthelp.com

Question: Discuss about the Integrated Marketing Mix of Coca Cola. Answer: Introduction: A successful marketing of a new product requires a targeted market strategy where the main goal will be to build a strong customer base and to generate revenue. It is important to identify the targeted market and analyzing the customer base who will purchase the products. By identifying the target market, it becomes easier to highlight the features and benefits of the product management. The companies use different value proposition statement which will benefit and increase the sales of the company as well as maintain an economic moat. The company promises the customers through this value proposition statement (Tedlow 2014). Marketing mix strategies are used by the company for the promotion of brand or product in the market. This will highlight the marketing mix strategies of diet coke. Diet Coke is a sugar free drink which was introduced by Coca Cola. Diet Coke do not use the modified formula of Coca Cola but entirely a different receipe. Diet coke is sweetened by aspartame,a n arti ficial sweetener and thus sweetener is available in United States to save money. It will make an in-depth analysis of the 4Ps of marketing mix. Further, value proposition and the targeted market of Coca Coals Diet Coke will be discussed in details in this paper (Aaron and Siegel 2017). Market Segmentation refers to the process of dividing the market management of potential customers into different segments or group depending on different characteristics. The vital and the most important element of market segmentation theory is that the company will spend money on that customer group who are willing to buy the product. This segmentation may be positive or negative. Coca Cola in its first stage will establish the market and identify the targeted customers. This can be done through market surveys. Certain economic and demographic factors must also be taken into consideration for conducting market surveys. Coca Cola must also map the entire market. Retail, wholesale and logistic costs are the most important parameters which must be taken into consideration in this aspect (Ferrell and Hartline 2014). Variable Marked Breakdowns 1. Geographical Region Queensland (Far North South), New South Whales (north coast western), Lakes District- Victoria City Size 5000 to 2,000,000 over Density Climate Sub-urban, Urban, Rural Western, eastern sea board, northern southern(sales increase in Summer) Variable Marked Breakdowns 2. Demographic Age Ranging from 15 to 25 till age of 40 or more Sex It is an unisex product Size of the family 5 and more Lifecycle All generations Income Variant targeted income levels Occupation All possible professionals of the society Education Colleges and Schools Religion Available for all Nationality Australian, Japanese, New Zealand, British and more Variable Marked Breakdowns 3. Psychographic Socioeconomic Various social classes Status Integration of valuables like education Attitudes, values and lifestyle groups Social awareness and achievements in society Personality Any pleasant and authoritarian in the society Variable Marked Breakdowns 4. Behavioral Purchase occasion Famous for both regular and customized occasions Sought for Benefits Standardized service and revenue gain Status for Users Any existing and potential users Rates of Users Regular or heavy users Readiness level Anyone interested to purchase Reaction to the Product Enthusiastic and supportive customers A well defined and proper target market is the first and the vital element of marketing strategy. In target marketing, the business decides to direct its marketing effort within a particular serviceable area to a particular group of customers (Reed 2014). Similarly, Coca Cola has also targeted a particular segment of customers for diet coke. Women of young and middle age who are trying to lose their weight are the main target segments of these product. Moreover, the company has also targeted the working people as its advertisement emphasizes on taking a break from the working days and also helps people to cope up with the hectic lifestyle. Thus, it can be said that Coca Colas Diet Coke targets the health conscious people who are sociable, lively, and independent and fun loving (Hutt and Speh 2013). Positioning is a vital area for each business organization as transparent and advantageous position in the consumers mind will lead the business towards success. As mentioned by Blankson and Dai (2017), target market analysis is an effective tool for the business industries to understand their current market position. Coca Colas Diet Coke will expand in different countries and the women are the main targeted group. Advertisement of Diet Coke is an useful aspect to make a good position in the customers mind as ways of product advertising attract the consumers towards the product (Li and Lopez 2015). According to Kanwal, Samalia and Singh (2017), selection of right distribution channel is another crucial aspect through which an organization gets valuable position in the competitive market. On the other hand, positioning can be gained through the pricing strategy. On the other hand, positioning can also be gained through the pricing strategy. Coca Cola is offering Diet Coke at an afford able price. The business strategy of Coca Cola will help to achieve a good position in the market (Armstrong et al. 2015). Value proposition allows the company to convince the customers for a particular product or service. It is a promise of the value that is to be delivered by the company for business expansion. Coca Cola needs to attract the customers by introducing its new sugar free product which will be widely preferred by the health conscious customers. It will also help the customers in reducing their problem because there are no such products of other companies which is sugar free. Value proposition canvas model focuses on the benefits, features and experiences of the product. Thus, by following this, Coca Cola will be able to design their new product i.e. Diet Coke based on the needs of the customers. In order to create an effective value proposition, it is necessary to understand what value proposition is (Foster et al.2014). Moreover, a strong and effective value proposition model is also important for online marketing strategy because this strategy is important for increasing the customer bas e of the company. The important value proposition that Coca Cola is delivering its customers is very specific. A successful value proposition has three important characteristics and it clearly outlines the benefits consumers will get after purchasing the product, a clear statement which will differentiate the product from its rival or competitive product and customers conviction that the product will solve their problem (McDarby et al. 2016). Coca Cola is such a brand which clearly states its values such as integrity, leadership, diversity, passion, collaboration and quality. The diet coke which was introduced by Coca Cola targets the health conscious women customers who expect better and healthy life. Coca Coals internal competitor, Coke Zero is creating competition with Diet Coke. There is a similarity between the two brands because they have appealed to the customers with changing lifestyle. They have also focused on the natural ingredient and have helped the health conscious cus tomers (Davis et al. 2016). With the introduction of Diet Coke, Coca Cola has increased its sales volume and it has also helped in improving the brand value of the company. The product is sweetened by artificial sweetener aspartame and it had a different and unique formula for manufacturing. The recipe which the company used for Diet Coke was different from other Coca Cola brand. The calorie content of Diet Coke in a can of 330 ml was only 1.3 kilocalories. Diet Coke which contained no caffeine was launched by the company in 1983 and it contained no caffeine or sugar content. The company has launched Diet Coke with Splenda in 2005 which had 2.83 mg of caffeine content. It also contained Splenda Sweetner (Grewal et al. 2015). Another product i.e. Diet Coke with Citrus Zest was launched in 2007 and it is available in Bosnia and United Kingdom. Diet Coke Lime was released by the company in 2004 and it is available in Ireland, United States, Canada and United Kingdom. Another product i.e. Diet Coke Cherry was launc hed in 1986 and it is widely available in United States and United Kingdom in different tastes and flavors of cherries (Pride et al. 2015). In 2011. Diet Coke has surpassed Pepsi in its sales for the first time and thus it has become the second most preferred soda Coca cola. Finally, Coca Cola has introduced Diet Coke and it is a sparkling beverage which is available in a great flavor without any calorie or sugar content. In 2013, Coca cola has swapped its logo in United Kingdom with Coke Zero and Diet Coke cans and thus organized a summer long Share a coke campaign. Diet Coke is an energetic drink with good taste. It is available in different sizes and is widely demanders by the customers. Diet Coke is available in two variants, one with vitamin B3, B12 and vitamin C. The other variants contain antioxidants with Vitamin C and green tea. The 350 ml bottle of Coca Cola will contain 52.5% of the daily recommended allowance of the vitamins and thus it will help to maintain a healthy im mune system. Moreover, Diet Coke also offers consumers to enjoy their favourite Diet Coke while doing their regular work (De Mooij 2013). Place plays an important role in the success and failure of a particular business. Diet Coke has created a niche market of its own. The product was first launched in United States in six markets. Diet Coke is one of the most successful brand of its parent company and its products are available in India, United States, new Zealand, Bosnia, Isreal, Austria and in many other countries. It has a proper distribution network that helps to market its product competently and easily. Coca Cola uses intensive distribution policy such that its products are easily available in different grocery stores, departmental stores and supermarkets. Moreover, it is also important that the company to make sure that its products is within the reach of every customer. Diet Coke also has a strong distribution channel. This product of Coca Cola is within the reach of the customers and it can be purchased easily from any stores (Bejou 2014). A perfect pricing policy is necessary and important for the success of any brand. It is also important for generation of revenue and profitability of the company. Diet Coke has used different pricing strategies for its brand. The price skimming policy of diet coke was used in beginning when the product was introduced. Later on Diet Coke has switched to competitive pricing strategy because there were many similar products which were launched by its rival company. Coca Cola also uses discount pricing strategy to increase the sales volume. This has helped the company in maintaining its customer base and also increasing the profitability of the company. The price of Diet Coke is similar and suitable compared to the products of its competitors (Boelsen-Robinson et al. 2015) Diet Coke requires good promotional activities to be preferred by the customers. Coca Colas Diet Coke has targeted the health conscious customers. Moreover, it has also targeted the diabetic customers. The women of young and middle age are the main target groups of the company. The no sugar content of Diet Coke is a boon and thus it has helped the company to attain success and improve its profitability (Keegan and Green 2015). Coca Cola has also followed aggressive promotional policy that has helped in expanding the market and thus increasing awareness and viability among the customers. Diet coke also invited different customers to Get a taste of the good life. Campaign. This television commercial took place in UK. Diet Coke has tried to project its product as a healthy choice to its customers. Advertisements were given on radio, magazine and television, newspaper and billboards to cover the maximum areas. As part of the promotional activities different concert and movie tickets were also provided. The customers were also provided with attractive discounts (Davis et al. 2016). Thus, it can be said that Diet Coke has considered the demand of the customers and it is widely accepted by them. Coca Cola as focused on the strength as well as it has tried to eliminate the weakness of the other products to fulfill the demands of the customers. The targeted customers of Diet Coke are the individuals with high income. Moreover, Coca cola has focused on place because this marketing channel will help in improving the distribution channel. This in turn will also improve the profitability of the company. The company has created such a product so that it can benefit the health conscious customers. It is important for Coca Cola to implement the marketing concepts successfully so that they can fulfill the needs and wants of the customers. The company has used different promotional strategies to attract the customers References Aaron, D.G. and Siegel, M.B., 2017. Sponsorship of national health organizations by two major soda companies.American journal of preventive medicine,52(1), pp.20-30. Armstrong G, Adam S, Denize S, Kotler P, 2015, Principles of Marketing, 6th edn, Pearson, Australia Bejou, D 2014, Capturing customer equity: Moving from products to customers, Taylor and Francis, Hoboken. (eBook) Boelsen-Robinson, T., Backholer, K. and Peeters, A., 2015. Digital marketing of unhealthy foods to Australian children and adolescents.Health promotion international,31(3), pp.523-533. Davis, E.L., Wojtanowski, A.C., Weiss, S., Foster, G.D., Karpyn, A. and Glanz, K., 2016. Employee and Customer Reactions to a Healthy In-Store Marketing Intervention in Supermarkets.Journal of Food Research,5(1), p.107. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Ferrell, OC and Hartline, MD 2014, Marketing strategy, South Western Cengage Learning, Mason OH. Foster, G.D., Karpyn, A., Wojtanowski, A.C., Davis, E., Weiss, S., Brensinger, C., Tierney, A., Guo, W., Brown, J., Spross, C. and Leuchten, D., 2014. Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial.The American journal of clinical nutrition,99(6), pp.1359-1368. Grewal, D, Levy, M, Mathews, S, Harrigan, P and Bucic, T 2015, Marketing, McGraw-Hill Education, North Ryde NSW. Hansen, J.T., 2016. Constructing a Product Brand Identity: The Case of Coca-Cola. Hutt, MD and Speh, TW 2013, Business marketing management: B2B, Cengage Learning, Mason Ohio South-Western. Li, X. and Lopez, R.A., 2015. Do Brand Advertising Spillovers Matter?.Agribusiness,31(2), pp.229-242. McDarby, F., O'hora, D., O'shea, D. and Byrne, M., 2016. Taking the sweetness out of the Share a Cokemarketing campaign: the influence of personalized labelling on elementary school children's bottled drink choices.Pediatric obesity. Pride, WM, Ferrell, OC, Lukas, BA, Schembri, S Niininen, O 2015, Marketing principles, Cengage Learning, South Melbourne VIC. Reed, PW, 2014, Strategic marketing: decision making and planning, Cengage Learning, South Melbourne, Victoria. Tedlow, R.S., 2014. 2 The fourth phase of marketing.The Rise and Fall of Mass Marketing (RLE Marketing),25, p.8. Keegan, WJ and Green, MC., 2015. Global marketing, Pearson, Boston.

Wednesday, December 4, 2019

Practice Exam free essay sample

Suppose the amount of tar in cigarettes is described by a normal model with a mean of 3. 5 mg and a standard deviation of 0. 5 mg. a. What proportion of cigarettes have a tar content that exceeds 4. 25 mg? b. In order to advertise as a low tar brand, a manufacturer must prove that their tar content is below the 25th percentile of the tar content distribution. Find the 25th percentile of the distribution of tar amounts. 11. Has the percentage of young girls drinking milk changed over time? The following table is consistent with the results from â€Å"Beverage Choices of Young Females: Changes and Impact on Nutrient Intakes† (Shanthy A. Bowman, Journal of the American Dietetic Association, 102(9), pp. 1234-1239): Nationwide Food Survey Years 1987-1988 1989-1991 1994-1996 354 502 366 226 335 366 580 837 732 Drinks Fluid Milk a. 1. 2. 3. 4. Total Yes 1222 No 927 Total 2149 Find the following: What percent of the young girls reported that they drink milk? What percent of the young girls were in the 1989-1991 survey? What percent of the young girls who reported that they drink milk were in the 1989-1991 survey? What percent of the young girls in 1989-1991 reported that they drink milk? b. We will write a custom essay sample on Practice Exam or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What is the marginal distribution of milk consumption? 12. Its the last inning of an important baseball game. The home team is losing by a run, the bases are loaded and the manager needs a pinch hitter. Two batters are available to pinch hit. Here are their statistics: Player Overall vs Left-handed pitching vs Right-handed pitching A 33 for 103 28 for 81 5 for 22 B 45 for 151 12 for 32 33 for 119 Based on their overall batting averages and their batting averages against right-handed and left-handed pitchers, who would you select as the pinch hitter? What is this phenomenon called? 13. The mean SAT verbal score of next years freshmen entering the local university is 600. It is also known that 69. 5% of these freshmen have scores that are less than 625. If the scores can be described by a normal model, what is the standard deviation of the scores? 14. Two students are enrolled in an introductory statistics course at the University of Florida. The first student is in a morning section and the second student is in an afternoon section. If the student in the morning section takes a midterm and earns a score of 76, while the student in the afternoon section takes a midterm with a score of 72, which student has performed better compared to the rest of the students in his respective class?

Thursday, November 28, 2019

afsa jnm Essays - Cornish People, Richard Trevithick, Vehicle

1783 The Montgolfier brothers invent the first hot air balloons 1787 Steamboat invented 1769 First self-propelled road vehicle invented by Nicolas Joseph Cugnot 1790 Modern bicycles invented 1801 Richard Trevithick invented the first steam powered locomotive (designed for roads) 1807 Isaac de Rivas makes a hydrogen gas powered vehicle - first with internal combustion power - however, very unsuccessful design 1807 First steamboat with regular passenger service - inventor Robert Fulton's Clermont 1814 George Stephenson invents the first practical steam powered railroad locomotive 1862 Jean Lenoir makes a gasoline engine automobile 1867 First motorcycle invented 1868 George Westinghouse invents the compressed air locomotive brake - enabled trains to be stopped with fail-safe accuracy 1871 First cable car invented 1885 Karl Benz builds the world's first practical automobile to be powered by an internal combustion engine 1899 Ferdinand von Zeppelin invents the first successful dirigible - the Zeppelin 1903 The Wright Brothers invent and fly the first engined airplane 1907 Very first helicopter - unsuccessful design 1908 Henry Ford improves the assembly line for automobile manufacturing 1908 Hydrofoil boats co-invented by Alexander Graham Bell & Casey Baldwin - boats that skimmed water 1926 First liquid propelled rocket launched 1940 Modern helicopters invented 1947 First supersonic jet flight 1956 Hovercraft invented 1964 Bullet train transportation invented 1969 First manned mission (Apollo) to the Moon 1970 First jumbo jet 1981 Space shuttle launched

Sunday, November 24, 2019

Pronunciation Guide for Spanish Students

Pronunciation Guide for Spanish Students One reason many people pick Spanish as their choice for a foreign language is because theyve heard that its easy to learn its pronunciation. Indeed thats the case - even though some of the sounds can be difficult for foreigners to master. Its relative ease of pronunciation stems from the phonetic nature of Spanish: By knowing the spelling of a word, you can almost always know how its pronounced. The biggest exception is recent words of foreign origin, and in that case, you have a head start if you know English, because most such words come from English. The key, then, to learning Spanish spelling is to learn how each letter is pronounced. You can find guides to each of the letters on the following pages: Pronouncing the vowels: A, E, I, O, U, YPronouncing the easy consonants (ones pronounced roughly as they are in English): CH, F, K, M, P, Q, S, T, W, YPronouncing the difficult consonants (ones pronounced differently than in English): B, C, D, G, H, J, L, LL, N, Ñ, R, RR, V, X, Z Here are some general principles of Spanish pronunciation that you may find helpful: The vowel sounds of Spanish are usually purer than those of English. Although the vowel sounds of English can be indistinct - the a of about sounds much like the e of broken, for example - that isnt the case in Spanish.It is very common for sounds of words to blend together, especially when a word ends in the same letter that begins the next word. For example, helado (ice cream) and el lado are pronounced identically. This process is known as elision.Sounds of consonants tend to be softer or less explosive than they are in English. One notable example is the sound of the h, which has become so softened over the centuries that it is silent in modern speech.The rules on which syllable is stressed are clear and have limited exceptions. If a word has a nonstandard stress, a written accent  is placed over a vowel to indicate the correct stress. Unfortunately, although you can tell how a word is pronounced by its spelling, the reverse isnt always so. In fact, native Spanish speakers are often poor spellers. Thats because Spanish has a fair number of homophones   words that are spelled differently but pronounced alike.

Thursday, November 21, 2019

Information Studies on Volkswagen Case Study Example | Topics and Well Written Essays - 500 words

Information Studies on Volkswagen - Case Study Example Concluding that the key goal of making mass customized products is to provide a product that customers wanted and when they wanted to use it. The advantage of manufacturing a product such as a Volkswagen from a customer’s perspective is that a customer enjoys the product of their choice for a long time. The other advantage is that there are no surprise prices for the customer while buying. Lastly, customers also get to buy cars that meet their needs. The downside is that the company has to sell it at higher prices which are expensive for customers. The car may at the time not be customized the way a customer wants and one has to pay for charges for having the car delivered to your destination. VW’s mass customization approach faces problems from other competitors because of the dealer because the dealer can replicate the approach used by VW to offer their own way of â€Å"designing and building your own car†. In addition, VW mass customization technique also requires the integration of information systems. Information systems at the tactical and operational level in selling play a major role on e-commerce websites because the systems allow customers to submit their selection and options through the site. The e-commerce website also contains an application where all calculations are made and sent to the client. When it comes to the role of the information system at a tactical and operational level the application and business decisions integrated at the e-commerce website are based on the profile analysis of client. The profile analysis is only enabled through customer relationship management. Prior to the implementation of the CRM, SCM and e-commerce system, I would have suggested 3 main benefits to the CIO at VW.

Wednesday, November 20, 2019

Business Ethics Essay Example | Topics and Well Written Essays - 750 words - 7

Business Ethics - Essay Example Additionally, the paper would provide a comparative study in between Chen’s views and the German team’s views and offer justification regarding whether offering gifts to the government officials for facilitating the new plan be unlawful and immoral. DISCUSSION (a). In Favour With reference to the case i.e. NES China: Business Ethics (A) by Xin Zhang, it can be viewed that though offering gifts to the government officials for facilitating the approval process of any established plan is considered to be against the law. However, it has also been observed from the past that the process of providing gifts for establishing an interpersonal relation is based tacitly on establishing mutual interests and benefits. Similarly, offering gifts is considered to be mandatory as it helps in establishing a more open relation amid the business organization and the government of the country i.e. China. China is considered to be amongst those countries that provide enormous complexity and difficulty for any foreign companies to cope with the Chinese bureaucratic hurdles, therefore providing gifts is ascertained to be an easy way of mitigating those issues (Zhang 401-408). Thus, considering the above mentioned facts, it can be stated that offering gifts to simplify the process for establishment of a holding company in a country such as China would be profitable for the organization. Against It has been viewed that though providing gifts for establishing an interpersonal relation

Monday, November 18, 2019

Scientific Writing Essay Example | Topics and Well Written Essays - 500 words

Scientific Writing - Essay Example Innate immunity comprises mainly of the skin and mucosal surfaces. The main function of this immune is to prevent entry of specific non-self antigens. In many cases, compromising of innate immunity occurs and consequently pathogens gain entry into the body. The remedy then is the acquired immunity, which comprise the cellular immunity, (lymphocytes, macrophages, natural killer cells, and antigen-presenting cell) and humoral immunity (mediated by macromolecules). It works by recognizing disease causing pathogens and triggering mechanisms that destroy them. (Weinstein 40) Many diseases that kill people in this century originate from stress as opposed to improper diet, and pathogen resistance to drugs. More investment on in making people less stressed than in pharmaceutical firms it to be considered by any nation that want healthy and effective citizens. An immune system in its right condition is able to keep pathogens at bay and maintain the body health. Stress remarkably interferes the immune system by altering its functioning. It suppresses the immune system function and over time causes tearing down of this important system. Stress is the feeling of inability to deal with a life-threatening situation. It leads to emotional, psychological, and physical problems. The physical problems include heart disease, high blood pressure, chest diseases, and heart rate abnormalities (Harrington 26). The adrenal glands release adrenaline when someone is under stressful conditions. It responds well to short term stress through fight or flight response. Adrenaline stimulates the heart rate, contracting blood vessels’ dilating air passages thus increasing a subsequent flow of blood to the muscles and the amount of oxygen intake in the lungs (Weinstein 43). These responses affect the digestive system by inhibiting the digestion. If stress is prolonged, the production of

Friday, November 15, 2019

High Performance And Energy Efficient Homes Construction Essay

High Performance And Energy Efficient Homes Construction Essay An energy efficient home combines state-of-the-art, energy-efficient construction and appliances with commercially available renewable energy systems to reward its owner with significantly reduced energy consumption. An energy efficient home like any other home, is connected to the utility grid, but overall it produces as much energy as it consumes. With net metering, the homes electric meter runs backward when the home is producing more power than it is using. With its reduced energy needs and solar energy systems, an energy efficient home can, over the course of a year, produce as much energy as it uses. Such homes are thought to have a number of advantages, including improved comfort, protection against electricity price spikes, reduced peak load on the utility grid, and environmental sustainability. Diffusion-of-innovations theory has guided much research in public acceptance of solar energy and energy efficiency innovations (Rogers and Shoemaker 1971; Rogers 1995). The theory is based on numerous studies of national, regional, and statewide populations that involve a myriad of innovations. Diffusion-of-innovation theory is widely accepted in the energy analysis community. HIGH-PERFORMANCE HOMES AS AN INNOVATION: The high-performance homes are innovative for several reasons. Although the concepts of whole-building energy efficiency have been implemented by builders in various parts of the world, the resulting homes did not necessarily contain solar water heating or solar electric systems. On the other hand, many custom homes are energy efficient and contain either solar water heating or solar electric systems, or both, but they have generally been built one-at-a-time, and most are not tied to an electricity grid. The high-performance home project is innovative because it offers homes that approach the energy efficient home concept for both nuclear and joint families living in Tamil Nadu. Thus, the innovation of focus in this study is the high-performance home as a precursor of near-zero energy homes. These homes contain four key elements namely: (1) They are highly energy efficient; (2) Their water is preheated by the sun; (3) They produce electricity; and (4) They can supply electricity to, store, and take electricity from a utility grid. The significance of such an offering will be realized when they become routine rather than unique specialty commodities offered only by custom builders.3 The successful reutilization of energy efficient homes will ensure higher quality homes that are widely available, less expensive than conventional homes to operate (all other things being equal), and environmentally friendlier than conventional homes. INNOVATION ATTRIBUTES: HIGH-PERFORMANCE HOME: Five most important attributes of novelties are thought to influence their rate of adoption, namely: (1) Comparative Benefits (2) Complexity (3) Compatibility (4) Observability (Rogers, 1995) (5) Ability of trial Each of these can be examined in turn for their potential relevance in the acceptance of high-performance homes. In this case, there are two levels of adopters: (1) Builders who must adopt these kinds of homes before (2) Home buyers have the opportunity to do so. The diffusion of innovations in the form of best building practice applies to the voluntary spread of innovative practices through networks of builder companies. ENERGY: The IEA report on key world energy statistics, has projected that India alone uses primary energy of around 24.9 EJ of the total 503.5 EJ used by the world. With a population of 1123 million as of 2009, each Indian uses an energy equivalent of 22.2GJ/ person/ year. Further the estimated amount of electricity spent by each Indian is 543/ capita/ year (IEA, Key World Energy Statistics, 2009). The goals outlined for the Indian energy sector include: providing affordable access to convenient energy services, making new technology attractive to investors and developing sustainable energy systems. WATER: In the twenty first century safe water has become one of the most important need of the hour and developing countries have started to feel the pinch on public health. The year marked 2005 is the beginning of International Decade for Action: Water for Life along with the Millennium Development Goal (MDG) has proposed a reduction to half the proportion of the worlds population with the focus of giving viable access to sanitation and safe drinking water by the year 2015. It is estimated by United Nations International Childrens Emergency Fund (UNICEF) and World Health Organization (WHO) that around 2.6 billion people lack adequate sanitation and an average of 1.2 billion people lack access to improved water supplies. It has been estimated that diarrheal morbidity can be reduced by an average of 6-20 per cent with improvements in water supply and by 32 per cent with improvements in sanitation. In India, approximately 72.7 per cent of the rural population does not use any method of water disinfection and 74 per cent have no sanitary toilets. The key to providing microbiologically safe drinking water lies in understanding the various mechanisms by which water gets contaminated, and formulating interventions at critical points to decrease and prevent contamination of drinking water. Geographic information system (GIS) tools can be used to demonstrate spatial relationships for a clearer understanding of problems and possible solutions. TAMIL NADU HOUSING: AN OVERVIEW: Tamil Nadu is located in the southern tip of India alongside Kerala. It is the Eleventh largest state and it covers more population rate and also contributes the 5th place in GDP (Gross Domestic Product). It has a population of 62405679 people, residing in an area that spans 130058 sq.km. The energy requirements of the state are not met indigenously. Requirements of water are met from the dams in Karnataka and Kerala and water shortage is the name given for the game that is been played for a very long time. Now a days researchers have found out that the ground water table column or aquifers level are dropping down and in over some years there would be no water found in the aquifers. This is mainly because people in India use water from ground water column for their domestic purposes. Each house in India have their own deep bored wells from which water is drained either physically or mechanically via motors, these practices causes an impact towards the aquifers or the ground water tab le column in India leading to face draught condition in the nearest future. India also faces problems like frequent power cuts for more than 8 hours a day. Indian Government has taken a decision to have hourly power cuts in each area to conserve electricity but, electricity is one of the major resources, which we need daily to lead a compatible life. Frequent power cuts are a norm throughout the state also as the consumption of electricity exceeds production on any given day. It is hence vital that homes be designed to be energy efficient so that the consumption of power and water is regulated in such a way to contribute to make the state self sufficient in terms of energy and water requirements. Maximizing personal prosperity aligned with ecological effects of a lifestyle has become a noticeable fact for a very long time now. There is always a change in the climate. There is very frequent occurrence of tornadoes and earth quakes and it has become the order of the day and a natural phenomenon. There are simultaneous occurrences were, polar caps and melting and the glaciers have started to retreat. There is also an increase in the number of natural disasters day by day, reaching to an unknown level till now. Drought and flood on the one hand have started to cost millions of lives year after year. The whole atmosphere is polluted with bad air, and fine dust has loaded the surface of the earth, which in turn has a telling effect on ozone and this in turn raised CO2 levels on earth. The greatest challenge of the millennium is the protection of climate and there is a worldwide alarm and awareness spread across to make the earth livable. Hence it is both prudent and agreeable to st art with the four walls of our house. EFFICIENT HOUSING REDEFINED: An energy efficient house is just defined by its inner values. The energy efficient house implies a standard stating that no active energy is need to make the house get heated or cold. In energy efficient houses the main heat sources would be the sun, and the main cooling source will be the wind. This can be achieved by using energy efficient components. For example, the window that has a thermal insulation helps with efficient insulation and heat exchange systems. The standards to fulfill todays energy efficiency requirement for tomorrow has become the energy efficient house standard. The energy consumption of a house is indicated by its typical energy values. The potential to save energy on an energy efficient house has almost raised its energy saving efficiency to 90% which would be the average energy cost of an existing residential and corporate building which has no restrictions for it architectural design. Further studies that were done by Dr. Wolfgang Feist in May 1988, has brought to its fore front triumphant advancement into construction of ecological housing, with thousands and thousands of examples explaining in detail on the energy efficient housing standards. Whether building complex, row house or detached house, which has been already built, is entitled to adjudged excellence and also be moved into an energy efficient structure. The freedom to architecturally manipulate a design is basically unlimited as there is no fundamental difference in the structure of an energy efficient houses and a conventional building. Research and Evaluations that are done on building project have proved that an energy efficient house will always results in extensive energy saving and also has put a benchmark for improving the quality of construction. The future of housing and shelter are houses that are designed to increase the energy efficiency and environmental performance. The long-term objective is to transform the housing market to one in which a majority of residential new construction in the state is net zero-energy i.e. extremely efficient buildings whose low energy needs can be met by on-site renewable energy generation. It is vital to support the transition to a residential new construction energy code that favors energy conservation standards to ensure a better tomorrow. There are a lot of market barriers in constructing a new energy efficient house, namely: conflicting design criteria, lack of knowledge transfer with regards to the benefits of an energy efficient house and the ecological performance on the part of builders, consumers, appraisers, lenders, realtors and others, limited technical skills on the part of some of the builders and their subcontractors to address key elements of efficiency; and the lack of ability of consumers, appraisers, lenders and others to differentiate between standard and efficient homes. MARKETTING ENFFICIENT HOMES: Single family and joint-family homes can both benefit if the home is designed to be energy efficient. An important limitation is building Affordable Housing regardless of their location. Larger homes as in homes designed for joint families are likely to inherently use more energy, and promoting energy efficient housing allows total home energy use to grow with size. A cooperative marketing offer for participating builders will drive homebuyer demand for qualifying homes. An aggressive consumer focused marketing campaign will be essential to maintain builder participation (and therefore market share). Areas for research in residential new construction may include the performance metering of program homes and optimized new home designs for significant reduction or elimination of cooling energy requirements.it is also vital to consider opportunities to solicit creative proposals for pilot-scale promotions associated with the development of energy efficient homes. Energy consumption mete rs and monitoring will be built into these homes to enable future tracking of actual performance. To meet the challenges of a slow residential new construction housing market, increased energy standards, reward high performance homes, transition to a market-based, home energy rater network, the following program strategies and tactics are being proposed: Carbon footprint labeling for high performance homes, creating consumer awareness and demand, differentiating builders in the growing green building consciousness of consumers. It is vital to attract media attention to relevant projects and associated savings realized by residents, especially for home projects, which incorporate both energy efficiency and renewable energy technologies. Further, it is important to build relationships with residential builders through educational seminars and training to increase higher performance building practices and to help build a Green Workforce. Energy-efficient homes help lower energy costs, increase affordability, increase durability, and improve health and safety. High performance homes reduce impact on the environment. It is a call for every home to be a part of the solution for sustainable living to help combat global warming. Feature stories focusing on energy and financial savings, new technologies (solar), and environmentally sound building practices herald a new era of efficient homes. Homes that feature new energy-saving technologies, renewable energy, and very high performance homes, in terms of their energy rating and reduced environmental impact give us a promise for a better life in the future. AWARENESS IS THE KEY: Increased awareness of green and sustainable living practices, and impact of carbon footprint reduction, greater awareness of residential indoor air quality, health and safety issues for better living, promotion of energy saver plans to reduce energy use 20% supporting the increased development of a green workforce by promoting green job training are vital steps towards achieving an ecofriendly building culture. The current economic uncertainty may suppress numbers of energy efficient homes, particularly if residents are not well educated on the benefits of such homes. As such, the awareness of energy efficient homes among realtors and residential home buyers/builders remains relatively low. Along with endorsing for energy efficient homes comes the responsibility for ratings. It is incumbent upon the program to assure that a robust system for identifying and communicating quality issues exists to manage the credibility of the savings and certifications offered. Not only must the design of the house be energy efficient but also the appliances used within the house. For this, it is important to promote the purchase of efficient home heating, cooling and water heating equipment, and the quality installation of such equipment. Its long-term goal is to make the high quality installation of high efficiency residential equipment the norm in the market. BARRIERS TO ENERGY EFFICIENT HOME CONSTRUCTION: The program must continue to address several market barriers to achieve its goals such as, the consumers inability to differentiate, and therefore value, the difference between a poor quality construction and a good quality construction and installations, the consumers lack of information on the benefits (both energy and non-energy) of quality installations, efficient equipment and low value perception of contractor and the sense of difficulty to program participation. These barriers can be overcome by endorsing the use of: ENERGY STAR-qualified energy-efficient water heaters and gas heating equipment; high efficiency electric cooling and heating equipment; installation of solar domestic water heating systems; accurate analysis of building cooling and heating loads and the proper sizing and selection of cooling and heating equipment according to established industry standards. WATER CONSERVATION: Water conservation is another vital component of an energy efficient house. There are various principal designs for rainwater harvesting system but the general outlined over is that it collects water from a roof top which is linked with a roof pipe which is then directed to a storage tank which is either outside or inside the building. These designs for storage of water ranges from simple rain barrel which is placed at the bottom fitted with a motor, which helps in watering the plants to extensive water tank systems that can provide an adequate quantity of the water that someone uses. It has also come up with new treatment and filtration technique to make rainwater harvesting easy relatively. DESIGN OF RAINWATER HARVESTING SYSTEM: Rainwater harvesting systems can either be incorporated into a new construction or be installed in existing buildings. A basic system that is used of rainwater harvesting includes a basic roof, roof drains, gutters and a piping system to transport water to the storage tank or from the storage tank or cistern to meet the required need. Storage tanks can be either outside or inside, below or above the ground, or partially below the ground or partially above the ground. The best place to fit the storage tank will be the basements as this helps the water get its gravity and also be protected from freezing. There is a huge variety of rain water collection systems and individual components available commercially in the market. CRITEREA FOR SELECTION OF HARVESTING SYSTEMS: Each rain water harvesting system is unique and should be evaluated separately. Proper sizing is important when designing rain water harvesting systems. It is essential to know how much rainwater is expected to collect and how much water is expected to be used. Determining the right sizing will affect installation cost, operation, and on-going maintenance. CONCLUSION: The average family spends about 2000 to 4000 rupees per month on electricity. Knowing where exactly this money goes can help plan usage and reduce the power bill. Electricity provides many of the conveniences enjoyed every day. Making informed decisions about how electricity is used can help meet the need for energy better without having to build additional power generating plants. The Energy efficient housing plans have established ambitious goals for energy efficiency. Currently available efficiency measures, and the initiatives that deliver them, will not be able to achieve these goals. AIM: In concern, with the above factors the aim is to build a virtual, energy efficient house for a nuclear family with moderate rooms and room sizes. In this virtual house, energies like water, electricity, domestic waste and environmental impacts will be prevented and shall be maintained properly. These energies can be maintained by adopting automatic lights in some areas of the house and having automatic taps in bathrooms also by adding up renewable energy like solar energy and by encouraging some new techniques from home exnora. Since, India is not contributing for renewable energy in a high level each houses can be built with renewable energy source with the individual interest of the people so, there will be no power cuts in future. EXNORA Excellent Novel Radical, home exnora includes many techniques in maintaining a good environment. They also have several techniques to recycle and reuse domestic waste water and wastes. Such techniques can be used in the virtual house to sustain a n energy efficient house in Tamil Nadu.

Wednesday, November 13, 2019

Holes :: essays research papers

Holes is a book about a boy named Stanley Yelnats who is convicted of stealing a famous basketball player’s shoes. His punishment for stealing a basketball player’s shoes is going to detention camp. Stanley believes that this all happened because of an ancient family curse or fate. This is true because both bad luck and fate led to detention camp where he turned his bad luck around once and for all. In the book Holes Stanley Yelnats gets sent to a detention camp because of bad luck. His bad luck was that he was standing under a bridge when a stolen pair of a famous basketball player’s shoes got dropped on his head. He was in the wrong place at the wrong time because of an ancient family curse. The curse put on his family was set because of Stanley’s pig stealing great-great grandfather who disrespected one of the ancestors of Zero, the boy who committed the crime that Stanley was convicted of. Zero, who was also in the camp, told Stanley that his ancestor had told Stanley’s great-great grandfather how to get rid of the family curse but that he never got rid of it. This is the first time that Stanley realized that the curse could be broken. This curse is taken away at the end of the book. Stanley’s fate and bad luck were changed because he did something that his great-great grandfather was supposed to do.   Ã‚  Ã‚  Ã‚  Ã‚  While at detention camp, Stanley is forced dig a hole at extremely specific regulations. Stanley’s holes get dug but not as fast as he’d like them to. Stanley doesn’t know this but the holes are a big part of his fate. The warden says that they dig these holes because it builds character, but the real reason is hidden. The real reason for the digging of the holes is so that the warden can find a legendary treasure. Stanley’s â€Å"hole digging fate† was all changed when he found out that Kate Barlow had buried treasure there.   Ã‚  Ã‚  Ã‚  Ã‚  Stanley’s whole family’s luck was horrible all throughout life because of something his pig stealing great-great grandfather did. This would be a nasty fate to have because everything you ever did would turn out badly because of someone else’s actions.

Sunday, November 10, 2019

Family violence/abuse is not the answer

We are told that violence is not the answer, yet our country goes to war when we have problems†¦ It is the way people and families are, the answer to everything. I have chosen to explore the theme family violence/abuse is not the answer. This theme is shown in the short story â€Å"boy† by Bruce Stewart, â€Å"In the rubbish bin† by Apirana Taylor, a true story by Michelle Manning â€Å"its ok† and Harry potter by J. K Rowling At the beginning of Boy, boy who is Maori he feels like he doesn’t belong in his culture â€Å"im not a Maori† he gets bullied at school and comes home crying. His Dad comes home and sees Boy crying he says to Boy â€Å"Stop being a baby or I’ll give you something to cry about â€Å"This shows that the Boys dad is full of violence and threats. â€Å"Stormed into the bedroom AGAIN and started hitting me with his razor strap†. By this saying in the story with the word â€Å"Again† means this isn’t the first time or the last time Boy will see of that razor strap. At the end of the story boy finds his true place where he belongs from his mother’s death. He is in the hands of his mother’s family and I think that’s the last time Boy would have seen of that razor strap. The short story â€Å"in the rubbish bin â€Å"it portrays the theme that violence/ Abuse is not the answer. More the mental side than the physical side. We see this in the character phillipa. Phillipa who gets mentally abused by her mum. Her poor upbringing causes phillipa to take a smelly trip to a rubbish tin. Imagine how many kids in New Zealand are exactly like her we have over 1,600 gaming machines and over 100 gaming tables and that’s at Auckland sky tower alone. There are cases were we have parents leaving kids in cars on hot days just because the mum or dad want to go have a try on the machines and the tables it needs to stop . Why don’t the parents stop and think before they do, they should be thinking of their kid’s future and saving up on item’s that they will have wanted when they don’t have the money. Maybe the government needs a wakeup call and instead of having the casino open 24 hours a day, seven days a week make it less so we don’t have more cases of them on the news of kids in hot cars and forgotten about. In the rubbish bin and boy have similar backgrounds just with a twist, Boys mother takes one hundred percent care of her child and Ruth shows no appreciation towards Phillipa. The dads in the story are both abusive Boys dad towards boy and Phillipas dad towards Ruth. The short story â€Å"its ok† also identifies the theme â€Å"family violence is not the answer†matt has shown that he thinks that violence is the answer â€Å"sharp hard slaps† , He was hitting her face† ,He was hurting her to much now â€Å" shows that Matt is very abusive and he won’t stop anytime soon. Matt has his wife begging him to stop â€Å"she was begging now â€Å"stop it! Stop it! †

Friday, November 8, 2019

Infographic 5 Social Media Tips for Authors

Infographic 5 Social Media Tips for Authors Infographic: 5 Actionable Social Media Tips for Authors Social media is the key to every self-publisher’s dream when it comes to marketing. Though complex, it’s the foreground to any successful book marketing strategy†¦ and it’s free! Being a self-published author means creating great content, but does it also mean you need to be an expert marketer? Thanks to the social web, no–though it certainly pays to be informed.We know engaging thousands of people on social media can feel like working in a black hole, but we’ve curated a list of actionable social media tips authors can utilize to market their books and themselves on social media without wasting time, breaking the bank, or turning into an angry-aggressive marketer who’s forgotten what their real job and passion is: writing.Tip #4. Stay optimistic or stay quietBeing a self-published author means you’re a professional; even though you may be accustomed to sharing personal opinions and experiences on your social media pages and comme nts, disassemble your internet armour and ignore the anti-fan comments. If you want a good counter-example, you can check this author’s reaction to a (slightly satirical) review of his book.Critique and criticism is inevitable. You will be much more appreciated as an author if you take reader feedback with a grain of salt and move on. Harping on the review will only hinder your credibility in the future and take away from the time you could have spent improving and creating content. If the same person keeps attacking your social media accounts, it’s perfectly acceptable to block them.Tip #5. Hashtags are your #friendsHashtags help categorize the rush of content constantly being posted by working as searchable tags and keywords. They’re a great feature to assist you in developing your online presence and reaching out to your audience. If used correctly, hashtags can connect you with readers all over the internet. If used incorrectly, they just clutter all of your wonderful content.Deciding which hashtags to use is one thing, but use too many, and your posts will look like spam. Search for hashtags like #amwriting, #amediting and #fridayreads to engage in community-wide topical posts, and don’t forget generic hashtags like #author, #pubtip, #writelife, #SFF, #YA, etc.Successful social media marketing really does just take time and patience–along with dedication, consistency, and a commitment to making your interactions personal. There is a very fine line between marketing yourself and harassing your readers, so make sure you fall on the right side of the fence by being transparent, friendly and personable. Who knows? You might just find that making friends online is just as fun as meeting people face-to-face!If you liked the post, do us a favour, and tweet the infographic! Just click here for that.How do you use social media as an author? Do you have any other tips to share with us?

Wednesday, November 6, 2019

Why You Should Get a PhD in Chemistry

Why You Should Get a PhD in Chemistry If you are interested in a chemistry or another science career, there are multiple reasons why you should consider pursuing your doctorate or Ph.D., rather than stopping at a masters degree or a bachelors degree. More Money Lets start with a compelling reason for higher education money. There is no guarantee that having a terminal degree will earn the big bucks (dont get into science for money), but there are several states and companies that compute salaries based on education. The education can count for several years of experience. In some situations, a Ph.D. has access to a pay scale not offered to persons without the terminal degree, no matter how much experience he or she has. More Career Options In the US, you cant teach college-level courses without at least 18 graduate hours in the same field of study. However, Ph.D.s technically can teach college courses in any field. In academia, a Masters degree may provide a glass ceiling for advancement, especially to management positions. The terminal degree offers more research options, including some lab management positions not available otherwise, as well as post-doctoral positions. Prestige In addition to getting the Doctor in front of your name, having a Ph.D. commands a certain level of respect, particularly in scientific and academic circles. There are individuals who feel a Ph.D. is pretentious, but with work experience too, even these folk usually concede a Ph.D. is an expert in his or her field. More Affordable Education If you are seeking a Masters degree, you will probably have to pay for it. On the other hand, teaching and research assistantships and tuition reimbursement usually are available for doctoral candidates. It would cost a school or research facility considerably more money to pay outright for such skilled labor. Dont feel you have to get a Masters degree before pursuing a Doctorate. Different schools have different requirements, but a Bachelors degree is usually sufficient to get admitted into a Ph.D. program. Its Easier To Start Your Own Company You dont need a terminal degree to start a business, but credibility comes with that Ph.D., giving you a leg up gaining investors and creditors. Lab equipment isnt cheap, so dont expect people to invest in you unless they believe you know what youre doing! Reasons To Not Get a Ph.D. in Chemistry While there are good reasons to pursue a doctoral degree, its not for everyone. Here are reasons not to get a Ph.D. or at least to delay it. Long Term Low Income You probably didnt finish your bachelors and masters degree with a lot of excess cash. It might be in your best interest to give your finances a break and start working. You Need a Break Dont go into a Ph.D. program if you already feel burnt out, since it will take a lot out of you. If you dont have energy and a good attitude when you start, you probably wont see it through to the end or you may get your degree but not enjoy chemistry anymore.

Monday, November 4, 2019

Disney Romance Fantasy Essay Example | Topics and Well Written Essays - 3000 words

Disney Romance Fantasy - Essay Example The story unfolds to introduce an antagonistic force and a protagonist that conflict each other where violence can be the ultimate solution to solve the problem. However, diplomatic and peaceful negotiations employment as a means of solving the problem is usually another characteristic. The stories of Beauty and the beast and the Beast and Wall-E culminates within the aspects of Fantasy fiction whereby they teach certain moral values, discuss certain problems facing society thereby demonstrating the aspect of the struggle to achieve something greater as is the case with romantic fantasy films. In Beauty and the Beast, the Beast is on a quest to find true love that will break his curse after a fairy hexed him. He takes a great care of his roses that are a way of wooing his lover to be as is the case with Romantic films fantasy films. This is a story of unconditional love and offers great teachings to children and the society, about seeing people for who they are as people and not what they look like. It is especially great for child development as it gives them a standard of living in life. Aspects of magic are also common features in romantic films and Beauty and the Beast does not disappoint in delivering this as the enchanted mirror and the ring that allows automatic transport to the castle is magical aspects of the movie. These occurrences are what bring in the aspect of fantasy as in real life they do not exist. The aspect of romance is used to give them a friendly outlook and an entertaining theme.... In WALL-E, the story also employs fantasy and romance whereby, the story is of a robot who meets another robot of very different personality and task, but they fall in love just the same. The problem that is facing society in this film is that of environmental degradation and therefore the society seeks to find a better habitat for the human race. The presence of protagonists and antagonists is evident in this film as Autopilot plays the role of the antagonists who is trying to prevent the return of the human race to earth. The magical or science fiction aspects of this movie are the teleporting hyper-jump feature of the space ship, Axiom. In both films, a story of love exists, a problem in society is addressed, and the aspect of happy ever after is executed. Question 2 There exists linearity in the narrative between Beauty and the Beast and Wall-E. The aspect of love at first is very evident in both story lines. In most films, characters fall in love within minutes, often without ev en conversing (Tanner, Haddock, Schindler Zimmerman, and Lund, 2003). In both films, the love happens between two people of different personalities and physical outlook, but they fall in love just the same. In WALL-E, when Eve gets deployed from outer space to look for signs of life, Wall-E admires her, becomes drawn to her despite her harsh treatment at first and eventually woos her to love him the same way. In Beauty and the Beast, despite lack of knowledge of Belle’s behavior and character, the Beast accepts her into his home, feeds Belle, dresses her with the most expensive gifts and out-rightly falls in love with her. Belle however, appreciates the Beasts actions, cares for him and sees Beast as a friend; however, the plot gets twisted when she fails to

Friday, November 1, 2019

CJUS 330 Book Review Essay Example | Topics and Well Written Essays - 750 words

CJUS 330 Book Review - Essay Example The so called â€Å"liberalized† people have foregone the cultures and traditions of the American society and embraced new ways of living. For instance, gay marriages, pornography, abortion, and radical feminism have come to be accepted in the American society. Such actions are fuelled by an American Supreme Court that has lost faith in the norms of the society and continues to make decisions that will end up destroying the society. The author maintains that there is a faction of Americans who still believe in their traditions of low taxes, purity of marriage, justice, and the rule of law. However, this faction is ignored and the judges of the Supreme Court make rulings on cases based on what suits them (the judges) best. Robertson (2004) categorically states that the past fifty years have seen the Supreme Court in America become radicalized; resulting in the distortion of the very justice, law, and order the court is meant to uphold. In my opinion, the book is very engaging as the author takes us through the foundations of the American constitution. The author gives us an insight of what the framers of the constitution had in mind when they decided that the government should have three arms. According to Robertson (2004) the role of the judiciary is to interpret laws without being influenced by either the legislature or the judiciary. Today, however, decisions made by the Supreme Court are based on the political will of the government, with complete disregard for the ordinary citizen. The author gives many examples of how the Supreme Court has disregarded American culture in most of its rulings. There are examples in the book about how the Supreme Court voted for the exclusion of the phrase â€Å"under God† in the Pledge, though polls showed most Americans wanted the phrase to remain. Cases of rulings in favor of gay relationships and internet pornography are also used by the author to justify his claims about a wayward Supreme Court (Robertson,

Wednesday, October 30, 2019

Business Organisation and Policy Essay Example | Topics and Well Written Essays - 2500 words

Business Organisation and Policy - Essay Example Strategic management has commonly been portrayed as revolving around the discrete phases of formulation, implementation, and control, carried out in almost cascading steps (Mintzberg, Ahlstrand and Lampel, 2008). These are three steps of the planned corporate approach to strategy involves a formal process to strategy formation: problem awareness, the development of solutions and the selection of a solution (Forbes and Fletcher, 2006). In the same context, Marlo (2006) denoted a planned corporate strategy comprising of a declaration of specific and expressed intentions, supported with formal controls. Jauch and Osborn (2006) commented with his realization that towards a successful outcome of the strategy, a firm structure is necessary for an organization. Hence all decisions made from the top management can be carried out throughout the organization, with the "people" convinced and act in ways that are expected to create desirable results ad hoc to the plan. Therefore, strategy-making authority rests with top management, committing a centralized power in an organization. In view of the forward looking nature of a planned corporate strategy, Mazzolini (2008) observed that goals or objective fulfillments are the critical outcome of the strategy. In a foresight, Snow and Hambrick (2007) notes that the planned co... Harrison and Philips (2006) found out that a planned corporate strategy is often billed as a future oriented activity, merely projecting the recent past into the future. Through this process, it carries out operational planning, project planning and strategic planning constantly, making sure that top management holds the influence and control for the undertaking in the future. The basic concept behind planned corporate strategy is just exactly what the name implies meaning that it is planned corporate therefore at best a guess/forecast which then is the basis for any type of decision making. Typically, organisations will "plan"/forecast variables that they foresee that will have an future impact on their business, so they anticipate certain events to occur in the future, and as a result of this anticipation they design and implement a strategy to effectively allocate the proper resources in place to either minimise or maximise respectively the negative or positive effects of the event. In essence, it allows an organization to "see the bigger picture" of the challenges and opportunities ahead of them. Any form of planned corporate strategy will contain some element of contingency planning, though not much, but these contingencies are not the focal point of planned corporate strategy. Opponents of this type of strategy believe that this strategy is at best a guess, which could be totally wrong. An example of such a strategy failing was the lack of business planners to adequately factor "terrorism issues" in their business planning, The business planners in the airline industry were hit the hardest during 9/11, as their planned corporate strategy had no contingency to

Monday, October 28, 2019

Types of writing Essay Example for Free

Types of writing Essay Compare and Contrast This type of writing allows the writer to point out similarities and differences about topics, subjects or objects. Compare means to identify how your topics are alike or similar. You state what they have in common. On the other hand, contrast means to identify what is different about your your topic. When contrasting, you state what makes the topic, subject or object unique or one of a kind. In writing to compare and contrast, you include both the similarities and the differences into the one piece of writing so the reader can grasp the big picture. In this type of writing, you might be asked to compare and contrast two animals you find in Africa. Comparison and Contrast A comparison and contrast writing is going to have two topics usually. A comparison is going to show the similarities among ideas, situations, people, and things, whereas contrast is going to show the differences. There has to be a reason for the comparison or contrast. There should be several points which are being compared between the two subjects. This type of writing can be organized by using either the point-by-point method or the whole-to-whole. Four Types of Writing: There are four types of writing or four writing styles that are generally used. Knowing all these four different types of writing and their usages are important for any writer. A writer’s style is a reflection of his personality, his unique style, his voice and his way to approach his audience and readers. Generally there are four different types or styles of writing. Following are their names and details: 1. Expository Writing: Expository writing is a subject-oriented writing style, in which the main focus of the author is to tell you about a given topic or subject, and leave out his personal opinions. He furnishes you with relevant facts and figures and does not include his opinions. This is one of the most common type of writing styles, which you always see in text books and usually â€Å"How – to† articles, in which the author tells you about a given subject, as how to do something. Expository This is a fancy way of saying explain or inform. So, this is writing that explains something. You may be writing how to make  a peanut butter and jelly sandwich if you are asked to write an Expository essay. In Social Studies, you may be asked to inform readers of how a war began or about how pyramids ever came to be. You are informing readers. Like Descriptive writing, you see Expository writing in books, magazines, and newspaper articles. Key Points: * Expository writing usually explains something in a process * Expository writing is often equipped with facts and figures * Expository writing is usually in a logical order and sequence 2. Descriptive writing: Descriptive writing is a style of writing which focuses on describing a character, an event or a place in great details. It is sometimes poetic in nature in which the author is specifying the details of the event rather than just the information of that event happened. Descriptive Like the word says, you describe. Use your senses to describe the people and places you are writing about. What do you see, hear, smell taste and feel. The more detail you can add the better your descriptive writing becomes. Create a picture for readers through description so they can step into your story and be a part of it. This type of writing is frequently used and may be found in books as well as magazines and newspaper articles. Description A description is going to describe a topic while giving a general impression of the topic. Examples are going to be used which help shape the readers view of the topic. Sensory details should be used to support the examples. This will make the reader feel like they are actually at the place, or seeing the person or object. Example: In descriptive writing, the author will not just say: â€Å"The vampire killed his lover† He will change the sentence, focusing on more details and descriptions, like: â€Å"The red-eyed, bloody vampire, flushed his rusty teeth into the soft skin of his lover, and ended her life.† Key Points: * It is often poetic in nature * It describes places, people, events, situations or locations in a highly-detailed manner. * The author visualizes you what he sees, hears, tastes, smells and feels. 3. Persuasive Writing: Persuasive writing, unlike ‘Expository Writing’, contains the opinions, biasness and justification of the author. Persuasive writing is a type of writing which contains justifications and reasons to make someone believe on the point the writer is talking about. Persuasive writing is for persuading and convincing on your point of view. It is often used in complain letters, when you provide reasons and justifications for your complaint; other copywriting texts, T.V commercials, affiliate marketing pitches etc. are all different types of persuasive writing, where author is persuading and convincing you on something he wants you to do and/or believe. Persuasive Has a friend ever tried to get you to change your mind about something? Then, that person was trying to persuade you. If you wrote out your conversation, that would have been Persuasive writing! With Persuasive writing, a writer tries to change your mind or your point of view. Using facts and opinions, the writer tries to get you to see things his/her way. Politics overflows with writing and speeches by people trying to persuade others to their way of thinking. Sometimes, in newspapers and magazines, you see Persuasive writing in articles called editorials. Key Points: * Persuasive writing is equipped with reasons, arguments and justifications * In persuasive writing, the author takes a stand and asks you to believe his point of view. * If often asks for a call or an action from the readers. 4. Narrative Writing: Narrative writing is a type of writing in which the author places himself as the character and narrates you to the story. Novels, short stories, novellas, poetry, biographies can all fall in the narrative writing style. Simply, narrative writing is an art to describe a story. It answers the question: â€Å"What happened then?† Narrative This is the kind of writing where you get to tell a story. Everyone loves to hear story, especially about themselves, which would be a Personal Narrative. A story will use literary elements like characters, a setting, a plot and a theme. From  novels to screenplays to plays, they are all narratives because they tell a story. Narration A narration is basically the telling of a story, but it should have some moral or some other reason why it is important. The narration needs to have a main idea which will be supported by the events of the story. A good narration is also going to have plenty of details about all of the events that occurred within the story thats being told. Another rule for narration is that events should be in the order that they actually happened. The writing shouldnt skip around in time. Key Points: * In narrative writing, a person, being a narrative, tells a story or event. * Narrative writing has characters and dialogues in it. * Narrative writing has definite and logical beginnings, intervals and endings. * - Narrative writing often has situations like disputes, conflicts, actions, motivational events, problems and their solutions.Top of Form Bottom of Form Analytical Writing, or, What Makes Something What It Is. This type of writing makes a detailed examination of something in order to understand its nature and its essential features. In an English Literature essay about Thomas Hardy’s poetry, it isn’t good enough to say ‘The Darkling Thrush’ is a powerful poem. You need to say how and why the poem is powerful by looking at its component parts – e.g. adjectives, images, rhymes – and saying how they work individually and how they work together to achieve particular effects. In a management essay asking you to analyse the relevance of a particular theory to modern organizations, you would need to outline the essential features of the theory and relate them to organizational examples. Chronological Writing, or, What Happened And When. This type of writing relates a sequence of events. An obvious place this is used is in history essays but you would also use it in an English Literature essay if you need to say briefly what happens inOliver Twist or King Lear. To cite to an example discussed elsewhere in this resource, you would also use it in a psychology essay that asked you to describe the development of scientific paradigms. Compare And Contrast Writing, or, How Two Things Are Similar And  Dissimilar. This type of writing examines two things and the similarities and differences between them. It is a very common type of writing e.g. ‘Compare the treatment of love and power in two of the Shakespeare plays studied this semester’. Or to use an example closer to home: ‘Compare how essay writing skills are taught to new students arriving at universities in the UK and the USA’. This type of writing can involve several of the other types of writing discussed in this section: chronological, descriptive, analytical etc. Descriptive Writing, or, What Something Is Like. This type of writing gives a picture of the main characteristics of something. For example, ‘How are essay writing skills taught to new students arriving at universities?’ This seems like a very straightforward type of writing. However, you should remember that there may be more than one view or description of a subject; and that saying what something is leads inevitably to saying how and why it is i.e. to analytical writing. Evaluative Writing, or, How And Why Something Is Important. This type of writing makes a judgement about something. For example: ‘Evaluate the effectiveness of how essay writing skills are taught to new students arriving at universities.’ However, in contrast to other sorts of judgement – ‘That meal was fantastic’ or ‘Terminator 3 was rubbish’ – you have to say why and back up your judgement with evidence. Evaluative writing can involve several of the other types of writing in this section. For example, you would probably want to compare different ways of teaching essay writing skills and say which worked best. Summary Writing, or, The Key Features Of Something. This type of writing gives a brief account of the important features of something. For example, ‘Describe the important features of how essay writing skills are taught to new students arriving at universities.’ You will probably do this sort of writing at least once in every essay you write because university essays are usually designed to assess and test your understanding of a particular topic, writer or concept. Some subjects, such as psychology, will ask students to produce short seminar reports about a particular area of study. Introductions and conclusions to essays are types of summary. To Sum Up: There are distinct varieties of essay that require different types of writing. You can often spot which type of writing you are being asked to do from the way the essay title is phrased. However, remember that a well-written, effective essay will probably use several of these different  types of writing. For example, you have to say what something is like – descriptive writing – before you can say whether or not it’s important or valuable – evaluative writing. Conclusion: These are the four different types of writing that are generally used. There are many sub-types of writing which may fall in any of those categories. A writer must know all these styles, so as to identify his very own writing style, in which he feels comfortable, or which his audience likes to read. In developing writing and argument skills, it is necessary to be able to approach a topic in different ways. A student may find that some methods are more effective than others depending upon the circumstance. The nine patterns of writing are cause and effect, argument, illustration, narration, process analysis, classification, definition, description, and comparison and contrast. Cause and Effect A cause and effect paper is going to center around a particular event. From there, the writing is going to tell what happened before the event as well as what happened after. The writer also needs a purpose for writing this assignment. Details of the examples are going to be useful for shaping the argument as well. Argument An argument needs to have punch to it in order to be effective. It is an argument and the job of the writer is to persuade the reader to share the same point of view. This writing starts with a strong position on a topic. Evidence should be used and reasons should be given for the position. Another important thing to address in the writing is opposing views. Illustration An illustration is a writing pattern which uses examples to show, explain, or prove a point. For this type of writing, there is going to be a main point which the writing is trying to illustrate. The writer does this by giving examples and giving lots of details to support the examples. There should also be enough examples to really reinforce the main point. Process Analysis A process analysis tells others how to do something or how something works. It is going to give all the major steps in the proess and explain each of the steps using lots of details. Its also important to list the steps in chronological order. Classification Classification seeks to understand people or things in some way by putting them into different categories. There has to be a purpose for the sorting. The writer should explain how the categories were organized and give details about the things that are in each one of the categories. Definition A definition is going to explain the meaning of a term or concept. The first step in a definition is to let the audience know what is going to be defined. This should be followed by the definition. Examples will allow the definition to be explained more thoroughly. More details will be necessary to make sure that readers understand the examples.

Saturday, October 26, 2019

James Fenimore Cooper :: essays research papers

James Fenimore Cooper was born in Burlington, New Jersey on September 15, 1789. He was the eleventh of twelve children born to William and Elizabeth Cooper. When James was one year old the family moved to the frontier, and his father established the settlement of Cooperstown at the head of Susquehanna River. 	Cooper attended a private preparatory school at Albany, New York, and was then admitted to Yale in 1803. He was expelled from there during his junior year because of a silly prank. His family allowed him to join the navy as a midshipman, but he soon found that more discipline was present in the Navy than at Yale. In 1810 Cooper took a furlough, and never returned to active duty. 	After Cooper's father passed in 1809, he received a nice inheritance. Cooper quickly squandered his inheritance, and at thirty was on the verge of bankruptcy. He decided to try his hand at writing as a career. Carefully modeling his work after Sir Walter Scott's successful Waverly Novels, he wrote his first novel in 1820 called Precaution. A domestic comedy set in England, lost money, but Cooper had discovered his vocation. 	Cooper established his reputation after his second novel, The Spy, and in his third book, the autobiographical Pioneers (1823), Cooper introduced the character of Natty Bumppo, a uniquely American personification of rugged individualism and the pioneer spirit. A second book featuring Bumppo, The Last of the Mohicans written in 1826, quickly became the most widely read work of the day, solidifying Cooper's popularity in the U.S. and in Europe. Set during the French and Indian War, The Last of the Mohicans chronicles the massacre of the colonial garrison at Fort William Henry and a fictional kidnapping of two pioneer sisters. Cooper knew few Indians, so he drew on a Moravian missionary's account of two opposing tribes; the Delawares and the "Mingos." Although this characterization was filled with inaccuracies, the dual image of the opposing tribes allowed Cooper to create a lasting image of the Indian that became a part of the American consciousness for almost two cen turies. His public was simultaneously touched romantically at the doomed Indians' fate and justified in abetting their extermination. The hero of the novel, Natty Bumppo, was incredibly popular, a rebel heroically opposed to industrial society, he was a hero who never married or changed his ideals. 	Cooper was a prolific writer, publishing 32 novels, 12 works of nonfiction, a play and numerous pamphlets and articles.

Thursday, October 24, 2019

Childrens Books and Popular Myths about the First Wave of Feminism :: Essays Papers

Children's Books and Popular Myths about the First Wave of Feminism What is the First Wave (1) of Feminism? How is it portrayed as a â€Å"suffrage† movement? Does the average study of First Wave feminism look at issues outside of suffrage: consent laws, marital rape, education, women’s right to own property, divorce rights, and so on? I wanted to look at the portrayal of the â€Å"heroes† of the first wave – Elizabeth Cady Stanton and Susan B. Anthony – as well the movement itself, through books aimed at children. Children’s books seem like an obvious way to look at how the movement is popularly seen and understood. If we set aside condescending ideas of needing to â€Å"dumb down† ideas to introduce them to children, or needing figures to be purely heroic. Then, we assume that most people, who do not actively pursue it later in life, receive the bulk of their information on the First Wave of feminism from kindergarten through high school history education. The Book Choosing Process The sources cover a variety of age ranges and publishers. There was no science in the selection, they were simply the easiest to find at the downtown public library in Syracuse, New York (2), which to me indicates they are the most likely to be picked up by a student doing a report or reading for enjoyment. The sources are not supposed to represent the â€Å"worst† by any standards – they are children's history books, all of which do in depth studies of suffrage. These are not coloring books or propaganda, which, perhaps, is why the information is so dangerous. Brill, Marlene Targ. Let Women Vote! Brookfield: Millbrook, 1996. (aimed at ages 9-12), Davis, Lucille. Susan B. Anthony. Mankato: Bridgestone, 1998. (aimed at ages 4-8), Nash, Carol Rust. The Fight For Women’s Right To Vote in American History. Springfield: Enslow, 1998. (aimed at ages 9-12) Parker, Barbara Keevil. Susan B. Anthony: Daring to Vote. Brookfield: Millbrook, 1998. (aimed at ages 4-8) Five Major Questionable Facts About the First Wave in Children’s History Books 1. Women Asked For Rights. â€Å"This cartoon shows Elizabeth [Cady Stanton] speaking to the New York legislature. She asked [emphasis added] legislators to give women equal rights.† (Davis) 2. Susan B. Anthony Is the First Wave of Feminism. â€Å"Susan had prepared other women to work for women’s rights. They took up the fight. In 1920, the 19th amendment was passed. Many people called this law the Susan B.

Wednesday, October 23, 2019

A Crude Awakening: the Oil Crash

A Crude Awakening: The Oil Crash A majority of North Americans depend on oil, unaware of an inevitable oil shortage that threatens to collapse our industrialized nation, in the foreseeable future. If we continue ignoring our dependence on oil and not realizing its significance in almost every part of our lives, it will be the end of our society, as we know it. The documentary A Crude Awakening: The Oil Crash focuses on exposing an imminent problem. Revealing that our dependence on oil and insatiable consumption of it threatens to exceed supply, namely focusing discussions on the peak oil theory.The film establishes that oil is a precious, non-renewable, free source of energy that we use for almost everything. The movie illustrates that oil is a catalyst for war and often holds more power than money. The film explains the peak oil theory and provides evidence of our obvious slump in oil supply versus our unquenchable demand for cheap energy. The film concludes that alternative sources of energy are â€Å"band aide† solutions at best and that ultimately if we continue down the path we now tread, without researching alternative sources of energy, life, as we know it will be unsustainable.The directors of the film are successful in creating a convincing argument. Accomplish this by incorporating interviews with professionals whom are specialized in this area; also, the film has obvious emotional appeal using persuading imagery to influence the audiences emotions, and by developing a logical organization of the documentary. Throughout the film, the directors use various expert sources, ranging from professionals in the oil industry, to government officials to university professors. The directors’ post each sources title, causing instant credibility, because the information is from highly qualified sources in the oil industry.These professionals relay their messages in a unpretentious way. Allowing viewers to identify with them, where in some instances these authority figures may seem â€Å"superior†, and not be as trusted. They even describe their own fears and uncertainties regarding the issue, further bridging their connection and commonality with the audience. They make a point of not pretending they know the outcomes of the predicament, providing evidence so the audience can make an informed decision for themselves. The directors make the issue personal by using emotional impact with graphics, exaggerating their point.The directors’ choice to illustrate images of towns that were once flourishing communities, but now are baron wastelands, makes for a powerful representation. These towns once incredibly oil prosperous, now inhabitable and futile, makes the unfathomable real. It is a great tool used by the directors playing on the emotions of the audience, as the images speak for themselves. The directors portray the looming issue as having no apparent positive outcome, never â€Å"sugar coating† the evidenc e. Leaving the viewer with a â€Å"now what? † sentiment.I believe that this creates a sense of urgency and a powerful message that might encourage the audience to look to rectify the situation themselves. The film encompasses the idea of no hope for the future, unless research of alternative energy sources is initiated, resonating a strong message that serious action must be taken. The directors employ a logical structure throughout the film, making it easy to understand and follow. The film presents infinite support, good pace and great editing explaining how peak oil will affect the nations of the world.The film follows a logical pattern, progressing from past, present to future, making it easy to follow, and making a dramatic effect. As mentioned earlier, the directors’ post the interviewees names and titles throughout the film and use a variety of evidence. This foundation of support makes a concrete argument, causing the viewer to follow the linear structure effo rtlessly. The film is organized under logical segments, providing a mental break between sections. These breaks are important for allowing the viewer to ponder what they have just observed.This is imperative to not overwhelm or scaremonger the viewer; rather letting them reflect and consider the evidence throughout the film. The film was successful in convincing the audience that the issue of peak oil should be at the forefront of your consciousness, and that our insatiable dependency on oil will accelerate the fall of the epoch of cheap energy, causing our industrialized societies to become unsustainable unless we do something to repair the problem. The directors’ arguments appeal to the viewers due to the number of credible sources, the use of emotional appeal and by the great use of logical organization.