Discuss the Role that Alfieri Plays Essay Example for Free

Discuss the Role that Alfieri Plays Essay Arthur Millers A View from the Bridge is a modern tragedy set in 1950s Brooklyn about a mans obsession with his niece, and what that obsession ultimately brings about. Eddie Carbone, a hard- working dockworker is the tragic hero of the piece who struggles with how he feels about his niece, Catherine. Miller manages identify and raise many themes concerning the people who lived in the area in which the play was set, themes such as family, justice, respect and death, themes that played a big part in society during that era. Alfieri is the narrator of the play; he is like a sort of Greek chorus in the sense that he divides the scenes with monologues, he also explains to the audience the themes and adds depth to the play. From the very beginning of the play Alfieri hints towards tragedy, he does this a few times in his prologue, for example, he says: I am inclined to see the ruin in things, This tells the audience or readers straight away, at the beginning of the play that Alfieri can see that Eddies story is going to end in disaster. Towards the end of the prologue, it is clear that Alfieri can do nothing to avert the play from tragedy. another lawyer, quite differently dressed, heard the same complaint and sat there as powerless as I, watched it run its bloody course. The quote explains that nobody could do anything to change what is going to happen. It also hints that blood is going to be spilt and someone is going to die. When Marco and Rodolfo first arrive they act very differently, Marco enters the house greets everyone and shows Eddie a lot of respect and thanks him, whereas Rodolfo does not show any gratitude toward Eddie at all. The stage instructions show that Eddie, whenever he asks a question about them, he goes to Marco and totally bypasses Rodolfo. Eddie shows hostility towards him from the very beginning, for example, when Rodolfo starts singing Paper Doll, Eddie interrupts and warns him that by singing it could raise suspicion about them because singing is different and as Eddie says: Because we never had no singers here and all of a sudden theres a singer in the house, yknow what I mean? Eddie begins to act differently, jealous that he is no longer getting all the attention in the house, instead, Rodolfo is getting all of the attention from the women, he doesnt like this so he stops him from singing and uses the excuse above to regain control of the household. The first time Eddie meets Alfieri to see if there is any legal action he can take against Rodolfo to get him away from Catherine. He is now incredibly jealous of Rodolfo and Catherines relationship, this is because of his incest feeling for Katy, Alfieri tells him about how he feels is wrong during their meeting: We all love somebody, the wife, the kids- every mans got somebody that he loves, heh? But sometimes theres too much. You know? Theres too much and it goes where it mustnt. Eddie cannot admit these feelings, and gets annoyed that he cant do anything without immigration officers finding out about Marco and Rodolfo because it would involve betrayal, and that creates conflict within him. On one hand, he could betray Marco and Rodolfo and go against every thing he stands for by telling immigration, but on the other he could leave things as the stand and sit back to watch Catherine get married to Rodolfo and push his feelings aside. It is because Eddie cannot push his feelings for Katy aside that he dies, whatever he did he could not let her grow up. As Alfieri said, he did love her too much in the wrong way. This play could have ended many ways without violence, for instance, if Eddie forgot about his incest feeling or if Marco could have forgiven Eddie and apologised when Eddie demanded for his name, maybe the characters would have acted differently, but because they did not this play demonstrates many examples of betrayal, justice, honour, death and many other themes. Alfieri provides link between scenes and helps the audience understand Eddie and in a way the way he thinks.

When Modernist Tools Go PoMo Essay -- Internet Style Essays

When Modernist Tools Go PoMo Since the internet is a tool largely founded in modernist thought it possesses the ability to eradicate social and historical diversity of style in composition. However, due to the shift of thought entailed in Postmodernism, and the fact that making a website grows easier every day, the shift towards global uniformity of style might be slowing or even reversing. A variety of examples support the argument that the internet is, in fact, not restricting or reducing the development of diversity within composition, but rather is promoting diversity and enforcing the Postmodernist concept of a convoluted reality that defies attempts at classification. To fully understand the assertions made it is important to understand the differences between Modernist and Postmodernist thought, and to know what is meant by cultural and historical diversity of style in composition. Simply put, Modernist theory states that the ideal form is that of a machine. To Modernists, everything is seen in terms of the machine; everything can be observed within the extent of means for conversion of an input or stimulus to an output or reaction. Once viewed this way, the essence of all objects lies in their utilitarian function, and once utilitarianism is the standard by which all things are measured the need for diversity is non-existent. Then, when the assertion is made and substantiated that the internet is in essence a product of this mindset , it can be seen how it can be considered a tool facilitating standardization and the formation of a single universal style for composition. The purpose of this destruction of diversity is for utilitarian efficiency and common understanding. Postmodernism is best understood as ... ...ons. The goal of these sites is stated to be the opposite of what is considered the correct or standard style of composition, and so they fall under the concept of taboo sites that do not conform to standards. Ultimately, the internet is different from the previous forms of mass communication because it exists in a different social context. Thus, it is evident that the internet is considerably more Postmodernist in nature, despite the fact that it is steeped in Modernist foundations of organization and intent. Due to the internet’s origins in Modernist thought it definitely possesses the capabilities to further the Modernist concept of an absolute standardization of style in composition. But as long as the internet remains easily accessible to the general public and open as a forum for international interaction the possibilities for diversity of style are endless.

Business to Consumer Marketing Essay

Increase in the use of Internet use means that marketing on the internet has also gained popularity. People turn towards the Internet to search for basic information on any items they are interested in, whether for personal use or for business, and to a lesser extent they may want to purchase it from the convenience of their home or office. From the business point of view, this means the companies need to pay special attention to their website, as it represents the company in cyber space. Not only the extent of information available on their site, but the user-friendliness of the website, search ability of the site, how fast the website loads, are also important factors. All these factors are also dependent on the target market of the company, whether they are engaged in B2B (business-to-business) or B2C (business-to-consumer) marketing. For instance, B2B customers are more concerned with technical aspect of the product, the warranty provided and the customer services. For B2C customers, the design and over all look of the product may be equally important as the functionalities. This article discusses the differences and similarities between B2C and B2B marketing that should be there in an ideal or a well-planned website. Features of Online Marketing Before being specific about what B2B and B2C marketing should ideally target, I’ll be discussing the common features any marketing site should have. It is also important knowing that a company is represented by one site, and this should give all the relevant information to all its stakeholders, in a manner which is easily accessible and gives only relevant information. The postings on an e-information typically fall into these five categories, according to Etzel, Walker and Stanton (2004): Company Background and General Information: This category covers the history of the company, its mission and vision, corporate philosophy and general orientation. It may also include financial performance of the company and other investor related information, the structure of the company, its operations and global/local divisions and branches, and profile of the management team. This portion is usually accessible to everyone and needs to be presented clearly to both categories of customers – individuals and business consumers. Current Business Operations: This category caters to the company’s customers. This is where division of any kind may come in. For customers this section provides product descriptions, dealer contact information and payment terms and structure. For the business partners, this may consider more technical details, how to contact the relevant business personnel, the different packages available etc. Because the company needs to know about its potential customers, and some of the information in this section may be confidential, access may be restricted by requiring the users to register and give their email address, which allows them to be kept updated with new company’s happenings if they choose to keep updated. This is a place where there is a two-way communication open, minimal though it may be, and companies should focus on those aspects which are valued by their target market. Links:Â  This category has connections to other related sites. This is important for B2B customers who may wish to contact a dealer near their place of business, or to get more information. Attraction and Entertainment Features: This is more important for B2C customers and includes those features and tools which make the site more interesting and unique for customers. For B2B sites, it is more important to be uncluttered, present the information in a style that is easy-to-read and understand, and the site itself should be easy to navigate. Contact Point:Â  This provides usually an email address for visitors, to make a comment or for queries and should also provide a phone number. This is an opportunity to interact directly with the company and is a major advantage of internet over traditional media. However, this should be paid attention to, as unanswered queries and negatively affect the company’s business. B2B Online Marketing: B2B sites specifically cater to corporate clients. This implies that the decision making process is longer for the customers and the company should cater to that. Also, services usually provided are in-house services or regarding maintenance software or similar services to increase the productivity and profitability of the company. The characteristics of B2B sites include an attempt to automate trading process on the website. This is more convenient, saves time as well as money. This is important as even though B2C sites are generally more popular, however, the amount of money in transactions is greater for B2B sites. This means that security is also important for any company, including keeping the information provided by the corporate client. Also, the company should try to differentiate itself from the competition by using and promoting its USP (unique selling proposition). This can be done both online as well as offline using traditional methods of advertising, tradeshows, field sales etc. By automating the processes and as much of their supply chain as possible, the company is saving costs in the long run, thus allowing it to compete on price basis as well. Ideally, B2B sites should also have a registration option for business customers who may wish to learn more. By registering themselves on the site, it allows for more human intervention and a two-way communication. This can make an online business transactions more long lasting which is important in businesses. B2C Online Marketing: Sites which specifically cater to a target group to promote goods and services fall into this category. The more popular sites include Amazon. com and eBay. com. B2C sites are more transaction-oriented in general. Though both sites allow transactions, consumers are usually online and in a position to transact and purchase immediately, as they take less time than businesses for decision making. This is because B2B consumers are more investigative and seek more information from different channels and sources. B2C sites also try to create relationships with customers to enhance the brand loyalty of consumers and ensure that their queries are answered. Though, this is more difficult and companies need to ensure that this process does not adversely harm the operations of the company. B2C sites simultaneously also use offline methods along with online advertising. Online tools can include interactive websites, online communities and discussion forums, email marketing, pop-ups, cost per click advertising such as Google AdWords etc. However, the challenge for any company lies in finding the right mix of advertising and promotion which maximizes profits and minimizes costs. However, good B2C sites allows the consumers to shop faster and in a more convenient manner, offerings and prices obtained are in real-time and can be changed as required and call centres are usually integrated along with the websites allowing interaction between the companies and the end-users. Conclusion: Research shows that more than actual purchase, consumers are using the internet more for research about the product and to make a more informed purchase decision, which is truer for the business consumers. Thus, the company should realize that not all visitors may purchase from their site; however most of them will be researching the company’s products and the information available will be a significant factor in the final decision. This is true to a lesser extent for consumers, because individuals tend to display customer loyalty, thus they may research more to confirm their original decision rather than look at competition’s information. Also, in B2C more emphasis is on price comparisons as customers usually go online shopping to obtain the best price possible. This is also lower than the price in offline stores in some cases as it saves the cost of the intermediary or any dealer involved. In B2B, competition on a global basis ensures that the companies no longer can ignore online marketing and it is necessary to keep up with the competition. Initiatives such as Electronic Data Interchange (EDI) and just in time inventory are changing the way business is being done. This combined with Customer Relationship Management (CRM) ensures that the way companies do business with other businesses has changed and they need to use innovative ways to make their presence felt online. (Furlong, 2001)

Essay on acts of non-conformity admonished or admired

Acts of non-conformity should either be admonished or admired, I feel, depending on circumstance and the effect that act has on people. Each and every act is unique and different and may either have a negative or positive effect on people. It is the result of the act of non-conformity where we can truly decide whether it should be admired or admonished. Acts of non-conformity which have a positive effect on people, or show that a person is comfortable being an individual, should be admired as they take great courage to perform them. If an act of non-conformity also displays a person’s individuality and self pride I feel this should be greatly admired because it is often hard for many people in today’s society to be different and†¦show more content†¦Acts of non-conformity vary from person to person, and all of them result in different effects, either on the person who performed it, or those around the individual e.g. family, loved ones, public, and on a larger scale the country. These acts will either have a negative effect or positive effect, or possibly even a neutral effect where there maybe no real or significant effect. An example of a positive effect of non-conformity would be Rosa Parkes, whose determination to stand up for what is right and what she believed in lead to the disentegration of institutionalised segregation in America. Acts of Non-conformity that lead to a positive effect(s), I feel should be deeply admired, because these acts help make people happier, better off etc. Non conformists are people who dare to be different, stand up for what is right and generally, those who decide not to be slaves of the ordinary which is why they should be admired, because they are not afraid to be confident, to be themselves and most of all to express their individuality and uniqueness. An act of non-conformity may not always have a motive behind it to make people happier or even to stand up against something, they may be something as simple as choosing not to wear the same clothes as everyone else, choosing a different sexuality, or even may not choose to follow the style andShow MoreRelatedMGT1FOM Key Management Theorists26579 Words   |  107 Pagesmismanagement, (3) every department would be improved, and (4) 3 ‘‘it would be the common interest of all to admit [hire] only the most respectable and skillful [workers].’’ In effect, the work group, operating under a profit-sharing plan, would act to screen out undesirables who would reduce its share. Finally, Babbage saw his scheme as removing the necessity for combinations of workers because their interests would be the same as those of the employers. With this mutuality of interests betweenRead MoreProject Mgmt296381 Words   |  1186 Pagesprojects is rarely boring; each day is different from the last. Since most projects are directed at solving some tangible problem or pursuing some useful opportunity, project managers find their work personally meaningful and satisfying. They enjoy the act of creating something new and innovative. Project managers and team members can feel immense pride in their accomplishment, whether it is a new bridge, a new product, or needed service. Project managers are often stars in their organization and well

An Impact Assessment of Business Process Reengineering...

AN IMPACT ASSESSMENT OF BUSINESS PROCESS REENGINEERING (BPR) ON ORGANIZATION PERFORMANCE OF MANUFACTURING INDUSTRIES IN NAIROBI’S INDUSTRIAL AREA Spencer Oluoch Okach 045593 A RESEARCH PROJECT SUBMITTED TO FACULTY OF COMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF COMMERCE (MARKETING OPTION) OF STRATHMORE UNIVERSITY IN APRIL 2010 DECLARATION STUDENT DECLARATION: This research project report is my own original work and has not been presented for a degree in any other university. Information from other sources has been duly acknowledged Spencer Okach Student Signature: Date: SUPERVISOR DECLARATION: This research project report has been submitted for examination with my approval as the university†¦show more content†¦1.3. 1.4. 1.5. 2. 2.1. 2.2. 2.3. 2.4. 2.5. 2.6. 3. 3.1. 3.2. 3.3. 3.4. 3.5. CHAPTER ONE: INTRODUCTION ............................................................................................... 1 Background to the Study ............................................................................................................... 1 Problem Definition........................................................................................................................ 3 Objectives ..................................................................................................................................... 3 Research Questions ....................................................................................................................... 4 Importance of Study .......................................................... ............................................................ 4 CHAPTER TWO: LITERATURE REVIEW ................................................................................... 5 Introduction ................................................................................................................................... 5 BPR and Organization Performance ............................................................................................. 9 BPR and Cost of Production ......................................................................................................... 9 BPR and Quality of Goods Services

Kant Kant s Ethics - 1293 Words

Khaled AlMarwani Philosophical Ethics PHL270 Dr. Elizabeth F. Cooke Question # 1: Kant’s Ethics According to my humble reading, Kant is considered the hardest to read, grasp and understand among the philosophers that we came across studying ethics. According to Kant, nothing could be called good without qualification except a good will. And the good will is the desire or the tendency to do your duty because it is your duty, not anything else. Thus, nothing can be gained out of an action. And only this motivation that gives moral worth to do an action; and only that shows you are a good moral person because when a person does his act based on doing just his duty, that action would pass the categorical imperative test (doing act is based on doing the duty (period) actually, not because passing the categorical imperative test for itself) (Kant, the Good Will). Also, it shows you are a good person if you have a good will and vice versa. Only the good will virtue is the virtue that had been accepted by Kant and not anything else. Because you might be courageous or intelligent but that does not mean you would be good moral man because you might be criminal or thief unless if you enhance your courage or intelligence with a good will. Even happiness, must have good will. For a broad example about good will, you do not cheat in exam because you do not cheat not because the professor is present at the room, or you don not steal from the grocery store because you doShow MoreRelatedKant And Kant s Philosophy On Ethics970 Words   |  4 PagesEthics, What is it? many a man have asked the same question. A dictionary describes ethics as-moral principles that govern a person s or group s behavior. Is there a universal ethical behavior ? Are all countries ethical ? Theses very same questions many philosophers have tried to figure through time from Socrates to Immanuel kant (and to this very day for the matter!). While comparing two great eathist Plato and Immanuel Kant I, the writer argue that Kant s ideological views on ethic s were farRead MoreKant And Kant s Moral Ethics862 Words   |  4 PagesAccording to Kant, We have these absolute duties to ourselves and these duties to oneself become the supreme principle of all duties. Therefore, these supreme self-duties are the reason why moral ethics exist, and without our duties to oneself there would be no other duties, nor would we, as a species, survive at all. However, these self-regarding duties can be very contradicting, but can help us understand the bigger picture of the categorical imperative. Kant believes that we must â€Å"act only accordingRead MoreThe Basic Point Of Kant s Ethics Essay1316 Words   |  6 PagesFirst of all, Kant s ethics is called formalism since it concentrates on the shape or structure of an ethical judgment (the way that every ethical mandate have the frame you should do X). 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Everyone has experienced the feelings of betrayal and vulnerability brought about by having their trust in someone broken. Lying, any reasonable person would agree, is wrong. Famous philosopher Immanuel Kant argued that, in fact, we as humans have a perfect duty to never lie in any situation. While on its surface a theory that is easy to agree with, many challenged Kant’s firm stance by challenging it with theoret ical situations in which lying might beRead MoreKant s Philosophy On Ethics1213 Words   |  5 PagesKant lived in an era where utilitarianism was becoming a widespread philosophical ideal, in which the group was valued greater than the individual. However, Kant argued that every individual has inherent value stating, â€Å"a human being †¦ exists as an end in itself, not merely as a means for the discretionary use for this or that will, but must in all its actions†¦ always be considered at the same time as an end† (Groundwork 4:428). 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Kant’s contribution to ethics has been very substantial, and although ethics is the field he’s had the most profound impact on, Kant also spent his time working in other areas, such as metaphysicsRead MoreThe Role Of Happiness On Kant s And Mill s Ethics1712 Words   |  7 PagesThe Role of Happiness in Kant s and Mill s Ethics Corey Guitard (0241740) Introduction to Ethics November 18th, 2015 Philosophy 2701 Dr. Rupen Majithia Words: Immanuel Kant refers to happiness as contentment (Kant, ) whereas John Stuart Mill refers to it as the pursuit of pleasure and the absence of pain (Mill, p.7). Kant does not base his ethics on happiness. Instead, he argues that morality is based on our duty as a human (Kant, ). To do what is right for Kant is to do what is instinctuallyRead MoreKant s Deontology Theory And Ethics961 Words   |  4 Pages Kant’s Deontology If a philosopher who follows Kant’s Deontology theory had to be one of the Jury member for a case in a court house that involves someone who the judge is considering to give the death penalty. The philosopher would agree that the individual should be put to death. For the reason that the individual broke the law and committed a crime that shouldn’t have been done be anyone who are govern under the law. Also the Philosopher would believe that the rules should be follow no matter

Integrated Marketing Mix of Coca Cola †MyAssignmenthelp.com

Question: Discuss about the Integrated Marketing Mix of Coca Cola. Answer: Introduction: A successful marketing of a new product requires a targeted market strategy where the main goal will be to build a strong customer base and to generate revenue. It is important to identify the targeted market and analyzing the customer base who will purchase the products. By identifying the target market, it becomes easier to highlight the features and benefits of the product management. The companies use different value proposition statement which will benefit and increase the sales of the company as well as maintain an economic moat. The company promises the customers through this value proposition statement (Tedlow 2014). Marketing mix strategies are used by the company for the promotion of brand or product in the market. This will highlight the marketing mix strategies of diet coke. Diet Coke is a sugar free drink which was introduced by Coca Cola. Diet Coke do not use the modified formula of Coca Cola but entirely a different receipe. Diet coke is sweetened by aspartame,a n arti ficial sweetener and thus sweetener is available in United States to save money. It will make an in-depth analysis of the 4Ps of marketing mix. Further, value proposition and the targeted market of Coca Coals Diet Coke will be discussed in details in this paper (Aaron and Siegel 2017). Market Segmentation refers to the process of dividing the market management of potential customers into different segments or group depending on different characteristics. The vital and the most important element of market segmentation theory is that the company will spend money on that customer group who are willing to buy the product. This segmentation may be positive or negative. Coca Cola in its first stage will establish the market and identify the targeted customers. This can be done through market surveys. Certain economic and demographic factors must also be taken into consideration for conducting market surveys. Coca Cola must also map the entire market. Retail, wholesale and logistic costs are the most important parameters which must be taken into consideration in this aspect (Ferrell and Hartline 2014). Variable Marked Breakdowns 1. Geographical Region Queensland (Far North South), New South Whales (north coast western), Lakes District- Victoria City Size 5000 to 2,000,000 over Density Climate Sub-urban, Urban, Rural Western, eastern sea board, northern southern(sales increase in Summer) Variable Marked Breakdowns 2. Demographic Age Ranging from 15 to 25 till age of 40 or more Sex It is an unisex product Size of the family 5 and more Lifecycle All generations Income Variant targeted income levels Occupation All possible professionals of the society Education Colleges and Schools Religion Available for all Nationality Australian, Japanese, New Zealand, British and more Variable Marked Breakdowns 3. Psychographic Socioeconomic Various social classes Status Integration of valuables like education Attitudes, values and lifestyle groups Social awareness and achievements in society Personality Any pleasant and authoritarian in the society Variable Marked Breakdowns 4. Behavioral Purchase occasion Famous for both regular and customized occasions Sought for Benefits Standardized service and revenue gain Status for Users Any existing and potential users Rates of Users Regular or heavy users Readiness level Anyone interested to purchase Reaction to the Product Enthusiastic and supportive customers A well defined and proper target market is the first and the vital element of marketing strategy. In target marketing, the business decides to direct its marketing effort within a particular serviceable area to a particular group of customers (Reed 2014). Similarly, Coca Cola has also targeted a particular segment of customers for diet coke. Women of young and middle age who are trying to lose their weight are the main target segments of these product. Moreover, the company has also targeted the working people as its advertisement emphasizes on taking a break from the working days and also helps people to cope up with the hectic lifestyle. Thus, it can be said that Coca Colas Diet Coke targets the health conscious people who are sociable, lively, and independent and fun loving (Hutt and Speh 2013). Positioning is a vital area for each business organization as transparent and advantageous position in the consumers mind will lead the business towards success. As mentioned by Blankson and Dai (2017), target market analysis is an effective tool for the business industries to understand their current market position. Coca Colas Diet Coke will expand in different countries and the women are the main targeted group. Advertisement of Diet Coke is an useful aspect to make a good position in the customers mind as ways of product advertising attract the consumers towards the product (Li and Lopez 2015). According to Kanwal, Samalia and Singh (2017), selection of right distribution channel is another crucial aspect through which an organization gets valuable position in the competitive market. On the other hand, positioning can be gained through the pricing strategy. On the other hand, positioning can also be gained through the pricing strategy. Coca Cola is offering Diet Coke at an afford able price. The business strategy of Coca Cola will help to achieve a good position in the market (Armstrong et al. 2015). Value proposition allows the company to convince the customers for a particular product or service. It is a promise of the value that is to be delivered by the company for business expansion. Coca Cola needs to attract the customers by introducing its new sugar free product which will be widely preferred by the health conscious customers. It will also help the customers in reducing their problem because there are no such products of other companies which is sugar free. Value proposition canvas model focuses on the benefits, features and experiences of the product. Thus, by following this, Coca Cola will be able to design their new product i.e. Diet Coke based on the needs of the customers. In order to create an effective value proposition, it is necessary to understand what value proposition is (Foster et al.2014). Moreover, a strong and effective value proposition model is also important for online marketing strategy because this strategy is important for increasing the customer bas e of the company. The important value proposition that Coca Cola is delivering its customers is very specific. A successful value proposition has three important characteristics and it clearly outlines the benefits consumers will get after purchasing the product, a clear statement which will differentiate the product from its rival or competitive product and customers conviction that the product will solve their problem (McDarby et al. 2016). Coca Cola is such a brand which clearly states its values such as integrity, leadership, diversity, passion, collaboration and quality. The diet coke which was introduced by Coca Cola targets the health conscious women customers who expect better and healthy life. Coca Coals internal competitor, Coke Zero is creating competition with Diet Coke. There is a similarity between the two brands because they have appealed to the customers with changing lifestyle. They have also focused on the natural ingredient and have helped the health conscious cus tomers (Davis et al. 2016). With the introduction of Diet Coke, Coca Cola has increased its sales volume and it has also helped in improving the brand value of the company. The product is sweetened by artificial sweetener aspartame and it had a different and unique formula for manufacturing. The recipe which the company used for Diet Coke was different from other Coca Cola brand. The calorie content of Diet Coke in a can of 330 ml was only 1.3 kilocalories. Diet Coke which contained no caffeine was launched by the company in 1983 and it contained no caffeine or sugar content. The company has launched Diet Coke with Splenda in 2005 which had 2.83 mg of caffeine content. It also contained Splenda Sweetner (Grewal et al. 2015). Another product i.e. Diet Coke with Citrus Zest was launched in 2007 and it is available in Bosnia and United Kingdom. Diet Coke Lime was released by the company in 2004 and it is available in Ireland, United States, Canada and United Kingdom. Another product i.e. Diet Coke Cherry was launc hed in 1986 and it is widely available in United States and United Kingdom in different tastes and flavors of cherries (Pride et al. 2015). In 2011. Diet Coke has surpassed Pepsi in its sales for the first time and thus it has become the second most preferred soda Coca cola. Finally, Coca Cola has introduced Diet Coke and it is a sparkling beverage which is available in a great flavor without any calorie or sugar content. In 2013, Coca cola has swapped its logo in United Kingdom with Coke Zero and Diet Coke cans and thus organized a summer long Share a coke campaign. Diet Coke is an energetic drink with good taste. It is available in different sizes and is widely demanders by the customers. Diet Coke is available in two variants, one with vitamin B3, B12 and vitamin C. The other variants contain antioxidants with Vitamin C and green tea. The 350 ml bottle of Coca Cola will contain 52.5% of the daily recommended allowance of the vitamins and thus it will help to maintain a healthy im mune system. Moreover, Diet Coke also offers consumers to enjoy their favourite Diet Coke while doing their regular work (De Mooij 2013). Place plays an important role in the success and failure of a particular business. Diet Coke has created a niche market of its own. The product was first launched in United States in six markets. Diet Coke is one of the most successful brand of its parent company and its products are available in India, United States, new Zealand, Bosnia, Isreal, Austria and in many other countries. It has a proper distribution network that helps to market its product competently and easily. Coca Cola uses intensive distribution policy such that its products are easily available in different grocery stores, departmental stores and supermarkets. Moreover, it is also important that the company to make sure that its products is within the reach of every customer. Diet Coke also has a strong distribution channel. This product of Coca Cola is within the reach of the customers and it can be purchased easily from any stores (Bejou 2014). A perfect pricing policy is necessary and important for the success of any brand. It is also important for generation of revenue and profitability of the company. Diet Coke has used different pricing strategies for its brand. The price skimming policy of diet coke was used in beginning when the product was introduced. Later on Diet Coke has switched to competitive pricing strategy because there were many similar products which were launched by its rival company. Coca Cola also uses discount pricing strategy to increase the sales volume. This has helped the company in maintaining its customer base and also increasing the profitability of the company. The price of Diet Coke is similar and suitable compared to the products of its competitors (Boelsen-Robinson et al. 2015) Diet Coke requires good promotional activities to be preferred by the customers. Coca Colas Diet Coke has targeted the health conscious customers. Moreover, it has also targeted the diabetic customers. The women of young and middle age are the main target groups of the company. The no sugar content of Diet Coke is a boon and thus it has helped the company to attain success and improve its profitability (Keegan and Green 2015). Coca Cola has also followed aggressive promotional policy that has helped in expanding the market and thus increasing awareness and viability among the customers. Diet coke also invited different customers to Get a taste of the good life. Campaign. This television commercial took place in UK. Diet Coke has tried to project its product as a healthy choice to its customers. Advertisements were given on radio, magazine and television, newspaper and billboards to cover the maximum areas. As part of the promotional activities different concert and movie tickets were also provided. The customers were also provided with attractive discounts (Davis et al. 2016). Thus, it can be said that Diet Coke has considered the demand of the customers and it is widely accepted by them. Coca Cola as focused on the strength as well as it has tried to eliminate the weakness of the other products to fulfill the demands of the customers. The targeted customers of Diet Coke are the individuals with high income. Moreover, Coca cola has focused on place because this marketing channel will help in improving the distribution channel. This in turn will also improve the profitability of the company. The company has created such a product so that it can benefit the health conscious customers. It is important for Coca Cola to implement the marketing concepts successfully so that they can fulfill the needs and wants of the customers. The company has used different promotional strategies to attract the customers References Aaron, D.G. and Siegel, M.B., 2017. Sponsorship of national health organizations by two major soda companies.American journal of preventive medicine,52(1), pp.20-30. 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